TwinSpires Enhances Sports Betting Platform Via Partnership With Sportradar

• Churchill Downs Incorporated’s sports betting brand TwinSpires is upgrading their platform via a partnership with Sportradar.
• CDI rebranded their ‘BetAmerica’ sports betting brand to ‘TwinSpires’ earlier this year.
• Sportradar is planning a public stock listing via a SPAC deal with Horizon Acquisition Corporation II.

Earlier this year Churchill Downs Incorporated (CDI) announced plans to merge their BetAmerica sports betting brand into their more recognizable advance deposit horse wagering brand TwinSpires. That rebranding is currently underway and expected to be completed within the next month or two. At this time, New Jersey is still being served by a BetAmerica branded website while online players in Indiana and Pennsylvania are being shown a ‘coming soon’ message:

CDI (NASDAQ: CHDN) has announced that they’ve launched the TwinSpires mobile sports app in the dumpster fire that is Tennessee. In addition, the Bronco Billy’s retail sportsbook in Cripple Creek, Colorado has rebranded to TwinSpires.

As CDI continues the rebranding process they’ve struck a partnership with Sportradar to upgrade their sports betting offerings. The five year deal will see Sportradar providing betting services and content to CDI’s TwinSpires mobile and retail sportsbooks in the US market. Historically, TwinSpires has been focused on advanced deposit horse wagering and the partnership with Sportradar will allow CDI to offer more betting options including live betting as well as a wider variety of sports on the board.

Switzerland based Sportradar has quickly become a force in the US market by providing the ‘plumbing’ for sports betting operations. They offer a variety of statistical and data services at what they call ‘the intersection of the sports, media and betting industries’. Sportradar employs over 2,400 people in more than 30 locations around the world. In early March, Sportradar announced plans to go public via a merger with Horizon Acquisition Corp. II., a SPAC led by Los Angeles Dodgers minority owner Todd Boehly.

At the time of publication, Ross Everett has a long position in CHDN.

James Murphy

Years of Experience: 24+
Specialties & Areas of Focus: NFL, Betting

James Murphy is a preeminent authority on the international gambling industry and has made frequent appearances in the mainstream media including the Wall Street Journal, Bloomberg, Forbes, Entertainment Weekly, CNBC and NPR. He has previously worked as a radio and podcasting host where he broadcast to an international audience that depended on his expertise and advice. Murphy also serves as an odds making consultant for sports and ‘non-sport novelty bets’ covering the entertainment industry, politics, technology, financial markets and just about everything else.

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