LiveScore Group Launches LiveScore Bet in the UK and Ireland

• Industry leading live score website LiveScore has launched their new sportsbook platform in the UK and Ireland.
• The sports betting platform is powered by Kambi technology.
• The company will very likely expand to other European markets.

LiveScore Group has officially launched its new online sportsbook, LiveScore Bet, in the United Kingdom and Ireland. This significant rollout is a result of a strategic partnership signed in October 2023 with Kambi, a leading provider of sports betting technology and services.

Kambi has equipped LiveScore Bet with a comprehensive suite of sports betting products. These include a state-of-the-art betting platform, managed services, AI-powered trading, and an innovative bet builder. Additionally, LiveScore will leverage Kambi’s open APIs, incentive tools, and bespoke bet offer specials to enhance the user experience.

The launch of LiveScore Bet is strategically timed ahead of major international football tournaments such as the UEFA Euro 2024 and the Copa América 2024. Sam Sadi, CEO of LiveScore Group, emphasized the importance of this timing:

“We are delighted to have launched in the UK and Ireland with our enhanced sportsbook product ahead of the Euros and Copa América. It was crucial we were live on time in one of our most important markets. In collaboration with Kambi, we are incredibly excited to deliver memorable sports betting experiences for our players during these prestigious tournaments and beyond.”

The UK and Ireland are highly competitive markets for sports betting. Erik Lögdberg, managing director of Kambi, highlighted the significance of this launch:

“This launch is a significant milestone in our partnership with LiveScore Bet. Kambi is committed to delivering a flexible sportsbook product that can be customized to meet the specific needs of each operator in their respective target markets. The UK and Ireland are both highly competitive, but by leveraging the combined strengths and expertise of LiveScore Bet and Kambi technology, LiveScore Bet is uniquely positioned to create a one-of-a-kind sportsbook offering.”

James Murphy

Years of Experience: 24+
Specialties & Areas of Focus: NFL, Betting

James Murphy is a preeminent authority on the international gambling industry and has made frequent appearances in the mainstream media including the Wall Street Journal, Bloomberg, Forbes, Entertainment Weekly, CNBC and NPR. He has previously worked as a radio and podcasting host where he broadcast to an international audience that depended on his expertise and advice. Murphy also serves as an odds making consultant for sports and ‘non-sport novelty bets’ covering the entertainment industry, politics, technology, financial markets and just about everything else.

Author profile