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DraftKings Set To Become Official Gaming Partner Of WWE
DraftKings is set to become official gaming partner of World Wrestling Entertainment (WWE). Collaboration centers on the DraftKings free to play pools with a Wrestlemania pool coming up in early April. Pro wrestling has become a surprisingly popular betting sport at offshore books. World Wrestling Entertainment (NYSE: WWE) has announced that they’re entering into a […]
Streaming Network DAZN Lands Domestic Broadcast Rights For Italy’s Serie A Soccer
Streaming network DAZN has secured a huge broadcast deal to provide domestic coverage of Italy’s Serie A soccer. The deal runs for the next three seasons and includes exclusivity for 7 of the 10 weekly fixtures. DAZN’s €2.5 billion ($2.95 billion USD) rights fee offer beat out current domestic outlet Sky Italia which offered €2.25 […]
MGM Resorts International and Grupo Globo Form New Venture to Enter Brazil’s Booming Sports Betting Market
MGM Resorts International and Grupo Globo, Latin America’s largest media group, have announced a groundbreaking partnership to launch a new sports betting and iGaming venture in Brazil under the BetMGM brand. The joint venture is set to debut in early 2025, contingent upon the approval of a sports betting and iGaming license, which is expected […]
Caesars Entertainment to Sell World Series of Poker Intellectual Property to NSUS Group for $500 Million
Caesars Entertainment, Inc. has announced a landmark deal to sell the intellectual property rights for its iconic World Series of Poker (WSOP) brand to NSUS Group Inc., a leading iGaming investment group known for the successful launch of the GGPoker platform. The transaction is valued at $500 million, with $250 million paid in cash and […]
Jason Alexander Hosts Exclusive VIP Event for WSOP Free-to-Play App Players in Las Vegas
Playtika’s World Series of Poker (WSOP) free-to-play app recently hosted an exclusive event for its VIP players in Las Vegas, featuring award-winning actor and poker enthusiast Jason Alexander. The event was a royal flush of excitement, combining the thrill of competitive poker with the star power of Alexander, who has become a beloved figure in […]
Betsson Enters Greek Super League with OFI Crete FC Sponsorship
Betsson, a leading Europe facing betting and gaming operator, has announced its first sponsorship deal with a Greek Super League football team, marking a significant milestone in its expansion within the Greek market. The company has secured a three-year partnership with OFI Crete FC, one of the league’s prominent teams, as it continues to deepen […]
Sportsbet.io Becomes Official Turkish Betting Partner and Back-of-Shorts Sponsor for Hull City
Hull City has announced a two-year partnership with Sportsbet.io, unveiling the operator as the back-of-shorts sponsor and official Turkish betting partner for the English Championship football club. The deal will feature Sportsbet.io’s logo on the first-team shorts for the Tigers’ home, away, and third kits. The partnership aligns with both Hull City’s and Sportsbet.io’s goals […]
AFC Bournemouth Secures Record Shirt Sponsorship Deal with bj88
AFC Bournemouth has announced a record-breaking shirt sponsorship deal with Asia-facing sports betting operator bj88. The operator will replace Dafabet as the Cherries’ shirt sponsor and principal partner for the next two seasons, coinciding with the launch of its bj-88.co.uk betting and gaming site in the United Kingdom. Rob Mitchell, AFC Bournemouth’s Commercial Director, expressed […]
Betway Becomes Official Global Betting Partner of Manchester City
Super Group’s Betway brand has been announced as the official global betting partner of English Premier League champions Manchester City. This multi-year agreement adds Manchester City to Betway’s extensive sports sponsorship portfolio, which includes other Premier League clubs such as West Ham United, Arsenal, and Brighton & Hove Albion. To commemorate the new partnership, executives […]
Lottery App Jackpocket Partners With Circle K To Launch In New Mexico
Third party lottery app Jackpocket has announced that they’ve launched in New Mexico. The launch is part of the company’s partnership with the Circle K convenience store chain. Jackpocket is available in Arkansas, Colorado, Minnesota, New Hampshire, New Jersey, New Mexico, New York, Ohio, Oregon, Texas, and Washington, D.C. We talked about third party lottery app Jackpocket last week when they announced a promotional […]
Boyd Gaming Acquiring Online Casino Tech Provider Pala Interactive
Las Vegas based Boyd Gaming is acquiring California based gaming tech provider Pala Interactive. Pala Interactive specializes inB2B and B2C casino gaming solutions including player management and marketing support. Boyd Gaming is increasing their focus on iGaming and the interactive technology necessary to power it. When you think of Las Vegas based gaming company Boyd […]
Genius Sports Extends Data Partnership With bet365
Genius Sports has announced the extension of a data and technology deal with bet365. The long term deal will ‘provide bet365 with highest quality official data across thousands of events a year.’ bet365 is now live in New Jersey and Colorado, along with the new sports betting epicenter of Ontario. In the ‘bizarro world’ of […]
Caesars Entertainment Named Sports Betting Partner And Official Casino Partner Of NFL Indianapolis Colts
Caesars Entertainment has been named a ‘premier sports betting partner’ and the ‘Official Casino Partner’ of the NFL Indianapolis Colts. The multi-year agreement expands upon a previously existing partnership between the Colts and Caesars owned Harrah’s Hoosier Park Racing & Casino and Indiana Grand Racing & Casino. As part of the deal, Caesars will open […]
BetMGM Now An Official Betting Operator Of PGA Tour
The PGA Tour has been very proactive in efforts to attract sports bettors. Golf betting interest has been very strong since the sport relaunched after a hiatus caused by the COVID-19 pandemic. BetMGM is available in Colorado, Indiana, Michigan, Mississippi, New Jersey, Nevada and West Virginia. PGA Golf was one of the first sports to […]
FanDuel Announces Promotional Partnership With PGA Superstar Jordan Spieth
FanDuel has announced a promotional partnership with PGA Golf superstar Jordan Speith Speith is the second PGA pro to have their own sports betting sponsorship deal and the first to go with FanDuel Bryson DeChambeau signed on to promote DraftKings last year The marketing trend of sportsbooks signing up as ‘official sports betting partners’ of […]
Rush Street Interactive Signs Former NBA Star Joakim Noah As Brand Ambassador
Rush Street Interactive (RSI) has signed former NBA star Joakin Noah as a brand ambassador for their PlaySugarhouse and BetRivers brands. Noah is the son of 1970’s tennis star Yannick Noah. RSI will launch BetRivers in Ontario on April 4, 2022. On a macro level, 2022 has seen a lot of stagnation in the North […]
Kambi Powered Retail Sports Betting Coming To Kansas’ Prairie Band Casino & Resort
Kambi Group has announced that their technology will power the first retail sportsbook at a tribal gaming property in Kansas. It will be at the Prairie Band Casino & Resort which is owned and operated by the Prairie Band Potawatomi Nation. The Prairie Band property received approval earlier this year for an on-site sportsbook at […]
Bally’s Interactive Launches Mobile Sportsbook in Maryland
Bally’s Interactive has officially launched its mobile sportsbook in Maryland following the receipt of regulatory approval from the Maryland Lottery and Gaming Control Commission (MLGCC). This marks a significant milestone for the New York-listed operator as it continues to expand its presence in the U.S. sports betting market. The MLGCC awarded Bally’s a mobile sports […]
BetMGM Partners With Major League Baseball’s Detroit Tigers
The Detroit Tigers have announced today that BetMGM is now an official gaming partner of the MLB baseball club. BetMGM recently launched their online poker product in the up and coming Michigan market. The primary focus of the deal will be branding with plenty of signage on scoreboards and elsewhere at Comerica Park. BetMGM and […]
LiveScore Group Launches LiveScore Bet in the UK and Ireland
LiveScore Group has officially launched its new online sportsbook, LiveScore Bet, in the United Kingdom and Ireland. This significant rollout is a result of a strategic partnership signed in October 2023 with Kambi, a leading provider of sports betting technology and services. Kambi has equipped LiveScore Bet with a comprehensive suite of sports betting products. […]
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