- WynnBET has signed a partnership deal with the Detroit Pistons.
- The partnership includes marketing collaboration as well as promotion in the arena and across social media channels.
- WynnBET is currently live in New Jersey, Colorado and Michigan with market access deals in place for a number of other states.
For while, WynnBET–the online gaming division of Wynn Resorts (NASDAQ: WYNN) looked to be a bit ‘behind the curve’ with the development of their sports betting brand. They’ve done a nice job playing catch-up over the past few months. WynnBET is now live in Colorado, Michigan and New Jersey and they’ve got market access in six other states (Indiana, Iowa, Massachusetts, Nevada, Ohio, Tennessee with a pending license application in Virginia). They’ve also picked up the pace of their marketing and promotion partnerships with arguably the biggest deal being one with NASCAR.
Their most recent partnership announcement came yesterday–WynnBET announced that they’re a partner with the Detroit Pistons of the NBA. Here’s what the press release announcing the deal had to say about it:
WynnBET, the premier casino and sports betting app from the global leader in luxury hospitality, Wynn Resorts, announces it is now a proud partner of the Detroit Pistons. As part of the multi-year deal, several new co-branded marketing efforts will be introduced that enhance the fan experience, providing fresh ways for the devoted base to interact with their favorite team beyond just game day – both online and off.
Anchoring the partnership is a new initiative called Wynn Wednesdays, a direct-to-consumer promotion that is exclusive to the WynnBET mobile app and website. Every Wednesday during the Pistons regular season, Wynn Wednesdays will feature rotating opportunities to enter and win one of several prizes, including team and player memorabilia, tickets, and unique VIP experiences.
Inside the arena, WynnBET will roll out in-person activations that take a cue from Wynn Resorts expertise in catering to VIP clientele, including luxury in-suite hospitality and pop-up experiences. Additionally, a robust array of traditional sponsorship and advertising efforts will launch across the Pistons game day radio programs, mobile app, social channels, and in-arena.
Good timing from WynnBET as the Pistons will start welcoming fans into the arena in a limited capacity starting on March 17 against the Toronto Raptors.
The WynnBET press release also gave this outline on what they’ve been up to as well as some background on the mobile app:
In recent months, WynnBET has taken significant steps to strengthen its position as an industry partner of choice, securing marketing collaborations with several high-profile sports franchises. In addition to the Pistons, WynnBET is investing in the Tennessee sports community via a partnership with the Memphis Grizzlies, and has been named an Authorized Gaming Operator of NASCAR, as well as the Official Online Sportsbook of the Martinsville Speedway and Richmond Raceway, pending licensure in Virginia.
Inspired by Wynn Resorts sophisticated brand experience, the WynnBET app offers an ultra-intuitive and highly responsive interface that delivers hundreds of sports betting options to delight both aficionados and beginners alike. In conjunction with Wynn Resorts acquisition of BetBull in 2020, WynnBET provides highly social sports-betting technology and one-of-a-kind experiences, so that wagering and winning can be a celebrated and shared experience. WynnBET is currently available in New Jersey, Colorado, and Michigan. In addition, WynnBET has market access opportunities1 in Indiana*, Iowa*, Massachusetts*, Nevada*, Ohio*, and Tennessee; and has submitted for licensure in Virginia. Such market access and licensure are subject to legalization and required approvals by regulatory authorities in each jurisdiction.
Last month, WynnBET announced a partnership with the NBA Memphis Grizzlies as they’ve received conditional approval to operate in Tennessee’s sports betting quagmire.