- WynnBET has entered into a multi-year deal with Elite Casino Resorts for market access in Iowa.
- WynnBET now has access in seven states and is currently available in two (Colorado and New Jersey).
- Next up for WynnBET is a launch in Michigan.
WynnBET, the online gaming division of Wynn Resorts, got off to an erratic start but they now look to be gaining some traction. In late October, they announced a partnership deal with NASCAR and plans to enter the Virginia sports betting market. Just before Christmas, the WynnBET app went live in the red hot Colorado sports betting market. They also launched in New Jersey late last year and a launch in Michigan is likely up next.
They’re off to a good start in 2021 and have just announced that they’ve gained market access to yet another ‘Top 5’ sports betting market as they plan to enter Iowa in partnership with Elite Casino Resorts. You likely recognize that name as they operate their own sportsbooks–online and retail–in Iowa and have launched online betting in Colorado. Elite Casino Resorts operates Riverside Casino & Golf Resort in Riverside, IA Rhythm City Casino Resort in Davenport, IA. and Grand Falls Casino Resort in Larchwood, IA. Interestingly, the retail sportsbook at the Great Falls Casino Resort is operated by Betfred. The ownership group behind Elite Casino/Sportsbook goes way back in Iowa gaming–in fact, Robert and Ruth Kehl who are majority owners were granted the first riverboat gaming license in Iowa back in 1990.
Sadly, the Wynn Resorts press release didn’t provide any quotes from executives of *either* company. It’s a short and sweet announcement:
WynnBET, the premier casino and sports betting app from the global leader in luxury hospitality, Wynn Resorts, announces today that is has increased its market access to seven states. Most recently, WynnBET entered into a multi-year market access partnership with Elite Casino Resorts, the leading integrated resort company in Iowa. The partnership will give avid sports fans in the Hawkeye State access to WynnBET for mobile sports betting licensed by Elite’s Riverside Casino and Golf Resort.
WynnBET is currently available in New Jersey and Colorado, and will soon open its virtual doors in Michigan. In addition, WynnBET has secured market access in Indiana, Iowa, Nevada, and Massachusetts; and has submitted for licensure in Tennessee and Virginia. To meet the demands of the quickly moving iGaming industry, WynnBET is fast-tracking discussions regarding market access in more than a dozen other large jurisdictions to be announced. Combined, the Company’s secured and prospective market access would position WynnBET to reach approximately two-thirds of the addressable online bettors in the United States.|
Inspired by Wynn Resorts’ unmatched expertise in customer service, the WynnBET app offers an ultra-intuitive and highly responsive interface that delivers hundreds of sports betting options to delight both aficionados and beginners alike. With its acquisition of BetBull in 2020, WynnBET is built on a foundation of highly social sports betting technology and one-of-a-kind experiences so that wagering and winning can be a celebrated and shared experience.
For more information, visit WynnBet.com or WynnInteractive.com.
The bit about Nevada market access is interesting since Wynn Las Vegas already offers a mobile sports betting app called–cleverly enough–the Wynn Mobile Sports App. This app uses the same lines as the retail sportsbook at the Wynn. Presumably, they’ll be replacing it at some point with the WynnBET app which uses lines from BetBull. In a perfect world, Nevada residents would have access to both Wynn betting apps but it’s a doubtful scenario. Nevada’s over-reliance on the retail betting component is a serious problem but as of now the state doesn’t look to be interesting in addressing it.