- WynnBET has gained market access in Ohio.
- WynnBET now has access in eight states and is currently available in two (Colorado and New Jersey).
- WynnBET is set to launch in Michigan ASAP.
WynnBET, the online gaming division of Wynn Resorts is starting to gain some moment. In late October, they announced a partnership deal with NASCAR and plans to enter the Virginia sports betting market. Just before Christmas, the WynnBET app went live in the red hot Colorado sports betting market. They also launched in New Jersey late last year and a launch in Michigan is expected ‘imminently’ and certainly before the end of the month. They’ve also announced plans to enter Iowa’s online market in partnership with Elite Casino Resorts.
At any rate, WynnBET has been announcing new market access deals left and right during the past couple of months. They announced a new one today as they’ve gained market access in Ohio. The details are vague even by the standards of the ‘market access’ email genre. It’s unclear if WynnBET is in partnership with an existing Ohio casino and there’s no real timetable to launch–they even added the disclaimer that their Ohio market access is “subject to license eligibility and availability, legalization, and regulatory approvals.” The heavy disclaimer action makes it sound like they just wanted to send out a press release.
Here’s the full press release:
WynnBET, the premier casino and sports betting app from the global leader in luxury hospitality, Wynn Resorts, announces today that it has secured market access in Ohio, subject to license eligibility and availability, legalization, and regulatory approvals. This marks the eighth state to be added to the rapidly growing list of jurisdictions where WynnBET plans to launch.
WynnBET is currently available in New Jersey, Colorado, and will soon open its virtual doors in Michigan. In addition, WynnBET has secured market access in Indiana, Iowa, Massachusetts1, Nevada, and now Ohio; and has submitted for licensure in Tennessee and Virginia. To meet the demands of the quickly moving online sports betting and iGaming industry, WynnBET is fast-tracking discussions regarding market access in more than a dozen other large jurisdictions to be announced. Such market access and licensure are subject to legalization and required approvals by regulatory authorities in each jurisdiction.
Inspired by Wynn Resorts’ unmatched expertise in customer service, the WynnBET app offers an ultra-intuitive and highly responsive interface that delivers hundreds of sports betting options to delight both aficionados and beginners alike. With its acquisition of BetBull in 2020, WynnBET is built on a foundation of highly social sports betting technology and one-of-a-kind experiences so that wagering and winning can be a celebrated and shared experience.
The ‘Massachusetts’ market access mention has a footnote:
1 WynnBET entered a market access agreement with Encore Boston Harbor which will become effective subject to legalization of online sports betting in Massachusetts and determination of licensee eligibility.
Market access announcements might have surpassed the ubiquitous ‘football shirt sponsorship’ press release as the most pointless news item that crosses the transom here at SPORTSINSIDER.COM. At least in the near term, I’m also not convinced that there’s a real benefit to rushing to get market access in every possible jurisdiction. Tennessee, for example, is a state that I’d have no interest in serving with their current setup.
There’s not been any indication that this is happening but based on the press release it looks inevitable that WynnBET will either replace or compliment the current Wynn Mobile Sports App in Nevada. The Wynn Sports app uses the same lines as the retail sportsbook at the Wynn Las Vegas while the WynnBET app uses lines from BetBull. Or maybe Wynn Las Vegas will at some point start dealing the same prices as the WynnBET app?