- Kindred Group’s Unibet brand has launched the first ever professional sports themed slot in the US market.
- The slot machine is entitled ‘Eagles Online Slot’ in partnership with the NFL Philadelphia Eagles.
- The Eagles slot will be available for Unibet customers in Pennsylvania.
The mainstream professional sports ecosystem in the United States has started to embrace not only sports betting but other forms of gambling. The latest example is a new online slot design from the Kindred Group’s Unibet brand entitled ‘Eagles Online Slot’. Sure, that’s not a catchy name but the online slot machine developed in conjunction with the NFL’s Philadelphia Eagles is downright historic.
The ‘Eagles Online Slot’ is the first ever professional sports themed slots game in the US market. The first professional sports casino game of any type in the US was launched a few months ago and also involved the Philadelphia Eagles and Unibet giving us ‘Eagles Blackjack’. Both games are available on the Unibet casino app in Pennsylvania along with the Unibet gaming website for the state.
Catherine Carlson, Senior Vice President, Revenue and Strategy, Philadelphia Eagles, said that the team’s gaming partnerships with Kindred Group/Unibet have been a big hit with fans:
“When we launched `Eagles Blackjack’ earlier this season with Unibet, we were thrilled to see the enthusiasm around it and how quickly Eagles fans responded to the online game experience. We are always seeking new and creative ways to connect with Eagles fans throughout the year. We are excited to roll out `Eagles Online Slot’ to fans and look forward to growing our innovative partnership offerings with Unibet.”
Jonathan Aiwazian, VP Product US, for the Kindred Group concurred with the Eagles’ statement:
“With the tremendous response we have seen to the release of `Eagles Blackjack’, we are thrilled to be able to deliver a second sports-themed game to the Pennsylvania market, this time within the slot category. The partnership with the Philadelphia Eagles continues to be a source of innovation and delight to fans and customers of both organizations, and we are excited for what the future holds.”
At some point, you’d think that teams could just flat out say that branding slot machines is a new revenue stream and cut all of the nonsense about ‘connectivity’ and ‘engagement’.