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BetMGM Launches in the Netherlands For iGaming and Sports Betting

James Murphy
by in Gaming Industry on
  • MGM Resorts has announced the launch of the BetMGM sports betting and iGaming platform in the Netherlands.
  • The launch was in partnership with MGM subsidiary LeoVegas Group.
  • MGM Resorts acquired LeoVegas in 2022.

MGM Resorts International (NYSE: MGM), a leader in global entertainment, announced the launch of BetMGM, its wholly owned iGaming and online sports betting brand, in the Netherlands. This move marks a significant expansion of MGM Resorts’ digital gaming operations into Europe, following a successful introduction in the United Kingdom.

BetMGM aims to replicate the authentic Vegas gaming experience for Dutch customers by introducing large-scale jackpots, loyalty rewards, and exclusive slots. Additionally, the platform will offer unique sports betting promotions tailored to the local market. This launch leverages the advanced proprietary technology and platform of LeoVegas Group, which MGM Resorts acquired in 2022.

Gary Fritz, President of MGM Resorts International Interactive, expressed his enthusiasm about the new market: “We are thrilled to launch BetMGM in the Netherlands and build on BetMGM’s successful expansion into global markets. The Dutch market offers an exciting opportunity and will be an important part of our international expansion efforts and strategy to become a global gaming leader.”

Echoing Fritz’s sentiments, Gustaf Hagman, Group CEO at LeoVegas Group, remarked on the strategic importance of the Dutch launch. “Our launch in the UK was tremendously successful, and we eagerly anticipate bringing the golden Vegas experience to the Netherlands. This launch is an important step in our international expansion, but we have much more in store,” said Hagman.

MGM Resorts International is an S&P 500 global entertainment company that features a vast portfolio of hotels, casinos, and a variety of entertainment and dining experiences, mainly inspired by the vibrant city of Las Vegas. The company’s growth includes plans for further expansion in Asia and continuous development of their services and facilities in existing markets. The BetMGM venture illustrates MGM’s commitment to integrating digital gaming within its broad entertainment and hospitality offerings.

Acquired by MGM Resorts in 2022, LeoVegas Group is a prominent international igaming company that is dedicated to delivering superior online gaming experiences. With operations across Europe and headquarters in Stockholm, the company is known for its innovation and leadership in the digital gaming industry. Through LeoVentures, its investment arm, LeoVegas continues to foster growth and innovation in the igaming sector.

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