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Hard Rock International, Seminole Gaming Partner Up With Royal Caribbean International

James Murphy
by in Gaming Industry on
  • Seminole Gaming and their Hard Rock International brand have partnered with Royal Caribbean International.
  • The primary focus of the partnership is the loyalty and reward program of the gaming brands and the Royal Caribbean owned cruise lines.
  • Members will enjoy reciprocal benefits and the ability to earn points across brands.

In a landmark announcement from South Florida, Hard Rock International, Seminole Gaming, and Royal Caribbean Group have unveiled a global partnership that promises to redefine luxury travel and entertainment. This collaboration between giants in the vacation and gaming industries is set to offer unprecedented benefits to travelers and team members alike, emphasizing a seamless integration of entertainment, dining, and gaming across both land and sea.

Under the umbrella of this exciting new alliance, travelers around the world will enjoy enhanced accommodations, meals, and discounts across Hard Rock and Seminole casinos, hotels, cafes, and Royal Caribbean International and Celebrity Cruises vacations. This partnership not only solidifies the status of Hard Rock International and Seminole Gaming alongside Royal Caribbean as dominant players in the South Florida economy but also pioneers a path toward enriched vacation experiences globally.

The partnership’s most immediate benefit will be felt by the millions of members enrolled in the casino rewards programs of the involved brands. Through programs like Unity by Hard Rock, Royal Caribbean’s Club Royale, and Celebrity Cruises’ Blue Chip Club, members will now enjoy reciprocal benefits. These perks extend across a variety of experiences, whether guests choose to play, stay, dine, or shop at participating Hard Rock locations or embark on adventures aboard Royal Caribbean and Celebrity ships.

Jeff Hook, Executive Vice President and Chief Marketing Officer of Seminole Hard Rock Support Services, expressed enthusiasm about the partnership’s scope. “This ‘no limits’ partnership allows our guests and team members to extend their entertainment from our casinos and hotels to the high seas, offering more ways to enjoy what Hard Rock, Seminole Casinos, and Royal Caribbean and Celebrity have to offer,” said Hook.

Key features of ,the partnership include significant incentives for loyalty members, such as discounts on vacations, exclusive cruise giveaways, and even annual complimentary cruises for top-tier members on select itineraries. Similarly, premium tier members of Club Royale and Blue Chip Club can expect unforgettable experiences with exclusive discounts and complimentary trips at Hard Rock hotels and casinos worldwide.

Echoing this sentiment, Jesse Hopfinger, Senior Vice President of Onboard Revenue for Royal Caribbean International, highlighted the synergy between the brands. “The partnership expands how our guests can enjoy their vacations by seamlessly blending entertainment, dining, and gaming experiences from ship to shore,” Hopfinger noted.

The official kickoff for this partnership is set to be a spectacular affair with star-studded celebrations across iconic locations. The festivities begin tonight at the Seminole Hard Rock Hotel & Casino Hollywood, featuring a performance by Zedd at the Guitar Hotel Pool. The event promises exciting activations and giveaways, including a cruise on Royal Caribbean’s new, record-breaking ship, Icon of the Seas.

Continuing the celebration, Royal Caribbean’s Terminal A at PortMiami will host its event tomorrow, with music, giveaways, and special appearances. Not to be missed is the Hard Rock Cafe’s Messi Burger, available during Icon’s 7-night Caribbean getaway. Named after Lionel Messi, a Hard Rock ambassador, the burger will be part of a broader offering that celebrates this unique collaboration.

In summary, this global partnership not only enhances the vacation experiences for guests but also enriches the lives of over 20,000 team members in Florida with special discounts and benefits. As these industry leaders unite, the future of travel and entertainment looks brighter and more interconnected than ever.

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