- DraftKings will begin offering NFL produced video content on their sports betting and daily fantasy sports platforms.
- The content will provide previews, in-depth statistical research, analysis and highlights.
- In addition, the app will provide push scoring and in-game news information unique to each customer’s betting card.
Last week, we reported on FanDuel’s new content integration with the PGA Tour. At the end of the article, we suggested that it wouldn’t be long before other sports started to replicate the concept. We had no idea how right we were–late last week DraftKings announced that they would begin serving up similar updates along with NFL produced pregame video content on their betting and DFS platforms.
The new content was created in a collaborative effort between DraftKings, the NFL and Australian sports data provider iSport Genius. iSport Genius has a reputation for their innovative packaging and delivery of betting relevant statistical data and has already worked with DraftKings in the past. Their website features this image to give you some idea of the kind of thing they do:
The new product integration will only be available at DraftKings. Corey Gottlieb, Senior VP of Product for the company, says that it’s part of their ongoing commitment to innovation:
“Our commitment to providing DraftKings’ customers with the most engaging fan experience possible is at the forefront of what our team sets out to do every day they come into work. By leveraging our partnership with the NFL, we are thrilled to be able deliver official video content for our customers.”
“This latest innovation will serve as another differentiator for our platform, establishing our Sportsbook and Daily Fantasy Sports apps as one-stop-shopping experiences for sports fans.”
iSport Genius has primarily worked with European sportsbooks and betting websites in the past. Some of their previous clients include Ladbrokes, Sportsbet and the odds comparison website Oddschecker.
Ultimately, you’re going to see every major and minor sport packaging their data and content for the betting marketplace. At some point, they’ll figure out that ‘exclusive’ deals aren’t the most profitable way to go–instead, they’ll be best served by offering up a package or packages available to all sports betting providers and related media.