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Betfred USA Sports Inks Deal With Colorado Rockies

James Murphy
by in MLB on
  • Betfred USA Sports has signed a multiyear marketing/sponsorship deal with the MLB Colorado Rockies.
  • Betfred’s retail sportsbook at the Saratoga Casino in Blackhawk took Colorado’s first ‘in person’ sports bet.
  • Betfred’s mobile app launched in Colorado in September 2020.

Betfred is well known internationally as the world’s largest independent bookmaker. They own and operate over 1500 betting shops in the UK with online and mobile presence throughout Europe. Betfred was founded by brothers Fred and Peter Done in 1967 when they started with just one shop.

England might be their home but they’ve definitely taken a liking to Colorado. In June 2020 they became a sportsbook partner of the Denver Broncos and opened the first retail sports betting outlet in Colorado at the Saratoga Casino in Black Hawk. That gives them the distinction taking the first ever ‘in person’ bet in Colorado. In September, they launched their mobile betting app in Colorado.

Last week, Betfred Sports USA forged another partnership deal with a Denver area sports team. They announced a multi-year sports and marketing agreement with the Colorado Rockies of Major League Baseball (MLB). They’ll be designated an official partner of the MLB team and get the branding at Coors Field and throughout social media. You can also expect Rockies related giveaways and promotions.

Here’s the official blurb from the press release announcing the partnership with the Rockies:

Betfred USA Sports have announced that it has entered into a multi-year marketing and sponsorship agreement with the Colorado Rockies. The terms of the deal include various digital and stadium assets at Coors field, in addition to game-day experiences for baseball fans including ticket giveaways, game suites, in-game contests and more. Additionally, the sports betting operator will become a Proud Partner of the Colorado Rockies.

The agreement is the third such marketing agreement in Colorado for Betfred Sports who previously announced partnerships with the Denver Broncos as well as all-time leading Broncos WR and 2x World Champion Rod Smith.  Betfred Sports was the first brick and mortar sportsbook to open in Colorado at Saratoga Casino Black Hawk in June 2020, and subsequently launched online in August of the same year. Sports bettors can download the app and find promotions with daily Betfred Boosts at http://www.betfredsports.com. Betfred Sports was represented in the deal by SCCG Management.

Colorado has quickly become a top tier sports betting state and Bryan Bennett, Chief Operating Officer of Betfred USA Sports, is happy to be a part of it:

“Colorado has proven to be a fantastic market for Betfred Sports, and we look forward to further demonstrating our commitment to local fans with this partnership with the Rockies. Along with our sportsbook at Saratoga Casino Black Hawk and our other sports partnerships in the state, Betfred is investing in Colorado for the long haul.”

Walker Monfort, Rockies’ Vice President of Corporate Partnerships, is pleased to be in a partnership with Betfred:

“The Colorado Rockies are always looking to partner with top tier brands and Betfred Sports has established themselves as one of the best in the market. Sports betting has seen incredible growth across the country recently and we are always looking for new and exciting ways to engage with not only our fans but all sports fans throughout the Rocky Mountain Region.”

Colorado is arguably ‘pound for pound’ the best sports betting market in the country and is closing in on 20 different companies offering mobile betting and 17 properties offering retail sportsbooks and/or kiosks. More are on the way including Betsson and 888 Sports. I’ll be back out in Colorado within the next month and you can expect plenty of news and updates on the sports betting scene in the Rocky Mountains.

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