- The US division of UK based Betfred has launched their mobile sports betting app in Colorado.
- Betfred’s retail sportsbook at the Saratoga Casino in Blackhawk took Colorado’s first ‘in person’ sports bet.
- Betfred will be entering the Nevada market operating the sportsbook at the under construction Virgin Hotels Las Vegas.
The Betfred Sports mobile app has gone live in Colorado becoming the 12th betting app regulated by the state’s Division of Gaming. The tribal run Sky Ute Casino also offers a sports betting app in the state for a total of 13 different mobile sportsbook options in Colorado.
The iOS app is available in the Apple app store. To get the Android app just head over to the Betfred Sports Colorado website on your phone and you’ll be prompted to download.
2020 has been a big year for Betfred in the United States. They’re well known in Europe as the world’s largest independent bookmaker. They own and operate over 1500 betting shops in the UK with online and mobile presence throughout Europe. Betfred was founded by brothers Fred and Peter Done in 1967 when they started with just one shop.
Betfred USA Sports was created in 2019 to give the company a presence in the nascent US market with offices in Las Vegas. They’ve accomplished a lot toward that goal in 2020. They opened their first North American retail sportsbook at the Grand Falls Casino & Golf Resort in Larchwood, Iowa in late January. They earned huge worldwide visibility as an official sponsor of the Deontay Wilder/Tyson Fury rematch in February where they shared the mat with several other notable brands including Conor McGregor’s Proper No. Twelve Irish Whiskey.
BETFRED STAKES A CLAIM IN COLORADO, SETS SIGHTS ON NEVADA
Their next big move was into the state that has quickly become the most exciting sports betting market in the US, Colorado. In mid June they became a sportsbook partner of the Denver Broncos and opened the first retail sports betting outlet in Colorado at the Saratoga Casino in Black Hawk. That gives them the distinction taking the first ever ‘in person’ bet in Colorado. Later this year, they’re planning to open sports betting lounge outside of the Denver Broncos’ home field at Empower Field at Mile High.
In July, Betfred Sports was announced as the sportsbook operator for the Mohegan Sun Casino at Virgin Hotels Las Vegas. Mohegan Gaming & Entertainment becomes the first tribal gaming operator in the Las Vegas Valley and Betfred should add a much needed boost to the stagnating Southern Nevada sports betting scene. The Virgin Hotels Las Vegas property is currently slated to open in late 2020 though due to the market struggles in Nevada caused by the COVID-19 pandemic that date could be pushed back.
Here are some screenshots of the Betfred Sports Colorado Android app: