- Genius Sports Group has announced a multi-state data partnership with WynnBET
- The partnership is already active in New Jersey, Colorado and Michigan with more states to come.
- WynnBET now has market access in nine states.
Genius Sports Group describes itself as “the official data, technology and commercial partner that powers the global ecosystem connecting sports, betting and media”. They’ve become an industry leader in the increasingly data dependent sports betting world and have partnerships with over 500 sports organizations globally, including the NBA, Premier League, AFA, FIBA, NCAA, NASCAR and PGA TOUR. They’re one of the companies that has found a lucrative niche powering the ‘under the hood’ component of the sports betting industry.
They’ve just announced a multi-state data partnership with WynnBET, which is Wynn Resorts’ online sports betting brand. They’re already providing WynnBET with live trading and live data services in three of the ‘cutting edge of sports betting’ states–Colorado, New Jersey and Michigan–with more states expected to follow. The agreement includes Genius’ official NASCAR solution, which will enable WynnBET to offer more than 15 in-race bet-types throughout the 2021 Cup Series, starting with the Daytona 500. That’s an insane number of in-race betting options for NASCAR.
The press release announcing the partnership also indicates that “The new partnership will also involve Genius’ ultra-fast, reliable official data content for hundreds of international soccer, basketball, ice hockey, table tennis and volleyball federations and leagues, including the English Premier League, Italian Serie A, German Bundesliga, LigaMX, Euroleague Basketball and Argentine soccer.”
Jack Davison, Chief Commercial Officer at Genius Sports Group, is pleased to partner up with an iconic gaming industry brand such as Wynn:
“Along with its broad market-access and nationally-recognizable brand name, Genius is an ideal partner to enhance WynnBET’s expanding online sportsbook and in-game betting offering. With growing numbers of states introducing online betting regulation, in-game handle is quickly rising – and WynnBET recognizes the direct engagement and revenue benefits of official data in this landscape.”
After something of a slow start WynnBET has picked up some momentum in the past few months. They’re now in 9 states including the scorching hot Colorado, New Jersey and Michigan markets as well as the dumpster fire market of Tennessee (which will likely be extremely lucrative for Wynn). They’ve also signed a partnership deal with NASCAR specific to the Virginia market.
At the time of publication, Ross Everett has a long position in WYNN.