- Kindred Group’s sportsbook brand Unibet has launched a live dealer blackjack game for Pennsylvania players.
- Unibet launched retail and mobile sports betting in Pennsylvania in September 2019.
- Unibet became an ‘Official Sportsbook Partner’ of the Pittsburgh Steelers in August 2021.
Kindred Group’s sportsbook brand Unibet has quietly expanded into six states since establishing their first US presence in New Jersey in 2019. They entered Pennsylvania in September 2019 and quickly forged promotional deals with the state’s NFL teams. They became an ‘Official Sportsbook Partner’ of the Philadelphia Eagles in 2020 followed by the Pittsburgh Steelers in August 2021. They also became something of a pioneer in the embryonic relationship between the National Football League and gaming by launching the first ever professional sports themed US casino game and the first ever US pro sports themed slots game–both featuring the Philadelphia Eagles.
They’ve now extended their NFL themed games to Pennsylvania’s other team–the Pittsburgh Steelers. Unibet has launched a Pittsburgh Steelers’ themed live dealer blackjack game for players in the state. Live dealer gaming hit the Keystone State in late 2020 and is now offered by most of the major gaming companies. Obviously, none of Unibet’s competitors have the cachet of an official tie in with the Steelers or Eagles. The game is available on Unibet’s Pennsylvania website as well as via the Unibet mobile app for iOS and Android.
Here’s how the Unibet press release explained the Steelers’ blackjack game along with some of their other promotional efforts involving the team:
Kindred Group’s sportsbook brand Unibet launches a new themed live dealer game created out of the existing partnership between Unibet and the Pittsburgh Steelers, announced earlier this year. Online casino players in Pennsylvania can now play Steelers-branded live Blackjack, providing customers with a world-class interactive gaming experience while supporting their favorite professional football team. Evolution created the live dealer game which allows players to interact with real casino dealers through an Internet video feed.
So far this NFL season, Unibet has provided Pittsburgh Steelers fans with access to the Unibet Tailgate Zone at home games, as well as the opportunity to meet Steelers legends. Unibet also kicked off the Steelers Mount Rushmore sweepstakes, which allows fans to win autographed jerseys of their favourite all-time Steelers Legends and a trip to the Steelers Hall of Honor event.
When Unibet announced the partnership with the Steelers, Manuel Stan SVP, US Kindred Group, had this to say about the franchise and their fan base:
“We are excited to partner up with one of the most beloved professional sports franchises. With a great history and bright future ahead, the Steelers have incredibly passionate and engaged fans. This is an exciting step in Western Pennsylvania for us. With this partnership we will continue to grow our share of voice in Pennsylvania, strengthen our connection to local fans and support future launches in neighbouring States.”
For Ryan Huzjak, Vice President of Sales and Marketing of the Pittsburgh Steelers, it was all about the fan engagement:
“We are excited to welcome Unibet to the Steelers family. This partnership will provide brand new opportunities for Steelers Nation, both on gamedays at Heinz Field and throughout the season. We are looking forward to bringing these enhancements to our fans.”
Stan is back with a quote about the launch of the Steelers’ blackjack game:
“We are excited to expand our partnership with the Pittsburgh Steelers through the new live dealer Blackjack game. Our Pennsylvania customers are highly engaged with both our casino and sportsbook products and deserve a best-in-class experience. Through this game, we’re able to provide them with a new, interactive way to play with Unibet.”
Kindred Group is a conglomerate formed from consolidation involving nine European online gaming brands. The company has 1600 employees representing 62 nationalities working in the major hubs of London, Malta, Stockholm and Gibraltar. They’ve also got employee teams based in Antwerp, Milan, Madrid, Paris, Copenhagen, New York and Sydney. The Unibet brand alone is available in 20 different languages across more than 100 countries.