- The Sycuan Casino Resort has announced a partnership with the San Diego Loyal Soccer Club.
- San Diego Loyal SC has named Sycuan the ‘official and exclusive’ casino partner for the 2023 season.
- The Loyal play in the USL Championship league, the second tier of US professional soccer behind the MLS.
While we’re on the subject of the Sycuan Casino, they’ve been busy lately signing marketing and promotional deals with local sports teams and athletes. In addition to the just announced partnership with San Diego Padres pitcher Joe Musgrove, Sycuan Casino Resort has been named as the ‘Official and Exclusive Casino Partner’ of the San Diego Loyal Soccer Club. The team plays in the fast growing USL Championship league, which is nominally the second level of professional soccer in the United States.
The Sycuan Casino Resort is technically located in El Cajon, California on Sycuan tribal land. They’re a half hour away from San Diego, however, and that’s their primary customer base. Here’s the 411 on the property from the press release:
Sycuan Casino Resort began as a humble Bingo Palace in 1983. Now more than 39 years later, it has become a community landmark and one of San Diego’s premier casino and resort destinations. Sycuan’s newly expanded AAA Four Diamond-rated property includes a 12-story hotel tower with over 300 guest rooms and 57 luxury suites. Guests can enjoy a wide range of onsite amenities including a variety of restaurants and bars from fast-casual to fine dining, meeting and event space, a full-service spa, fitness center and a state-of-the-art outdoor pool deck with two pools, a lazy river and swim-up bar. Sycuan also boasts an expansive casino floor with more than 2,300 slot machines and 54 table games in a variety of gaming options. Sycuan is open 24 hours a day, seven days a week. For more information, please visit www.sycuan.com, Facebook: @sycuancasinoresort, Instagram: @sycuan_casinoresort, Twitter: @sycuancasino and LinkedIn: company/sycuancasinoresort or call 619-445-6002.
Here are the specifics on the partnership deal:
Today, San Diego Loyal Soccer Club announced its partnership with Sycuan Casino Resort as the official and exclusive casino partner for the 2023 season.
As part of the partnership, Sycuan will have presenting rights of the “Sycuan Endline Suites” at Torero Stadium. The all-inclusive premium seating area is located on-field along the east endline and offers an up close and personal view of game action. The partnership also includes a 40th Minute Presented by Sycuan broadcast and Halftime Kick Contest throughout the season.
Rob Cinelli, general manager at Sycuan Casino Resort, is excited about the partnership:
“We are proud to partner with the San Diego Loyal Soccer Club as the exclusive casino partner for the second consecutive year. After an exciting 2022 season, we know the team has a lot of great things in store for San Diego fans again this year. We wish them great success and look forward to cheering them on throughout the season.”
Club President Ricardo Campos had this to say:
“We are thrilled to continue our partnership with Sycuan Casino Resort for the 2023 season. Together, we look forward to providing an exciting matchday experience for our fans, partners and all San Diegans.”
It’s great seeing the casino gaming industry in California continue to grow. It’s not so great seeing the turf battle over sports betting in the state. The market is big enough that everyone can make a ton of money in the Golden State including the tribal gaming interests, private gaming corporations, horse tracks, card rooms and any number of other stakeholders. Unfortunately, this infighting along with possibly the most dysfunctional state government in the country means there will be no sanctioned sports betting in California any time soon.