- Sycuan Casino Resort has announced a two year endorsement deal with San Diego Padres pitcher Joe Musgrove.
- Musgrove was signed to promote the casino prior to last season and was the property’s first Major League Baseball (MLB) brand ambassador.
- The 2023 MLB baseball season gets underway on March 30.
The Major League Baseball (MLB) season is set to get underway in a matter of hours. This makes the timing of MLB related announcements pretty obvious, such as the one made today by the Sycuan Casino Resort in San Diego, California. Technically, the property is in El Cajon but all of their marketing revolves around San Diego to the point that their website refers to ‘San Diego’s First Casino’.
They’re also soliciting San Diego’s sports teams and athletes to help promote their brand. Today, they announced that they’ve inked a two year endorsement deal with San Diego Padres pitcher Joe Musgrove. Technically, this is a *re-signing* since Musgrove served as a brand ambassador in 2022–the property’s first deal with a MLB baseball player. Here’s the info about the partnership from a Sycuan Casino press release:
Sycuan Casino Resort announced today that the organization has signed a two-year endorsement deal with San Diego Padres Pitcher Joe Musgrove. In 2022, Sycuan welcomed Musgrove as the organization’s first MLB ambassador.
As part of the agreement, Musgrove will make exclusive casino appearances, participate in community events and continue to be featured in marketing campaigns, promotions and social media content.
Pretty typical as these things go. Rob Cinelli, general manager at Sycuan Casino Resort, sent some love Musgrove’s way in the press release:
“We are thrilled to announce the re-signing of MLB All-Star pitcher Joe Musgrove as our brand endorser for the next two years. Joe not only is an incredible athlete, but his deep commitment to the San Diego community aligns perfectly with our own brand values. Joe quickly has become a beloved member of the Sycuan family and we look forward to seeing the positive impact he will continue to make both on and off the field.”
Musgrove is already a pro at press release quotes and expressed his excitement at the new deal with Sycuan:
“After a successful first year, I couldn’t be more excited to continue my partnership with Sycuan Casino Resort. From meeting and interacting with guests to creating my own menu items like the one-of-a-kind Musgrove Dog, representing Sycuan has been an absolute blast. It’s been wonderful to work with a brand that demonstrates how much they care about our community in everything that they do. I look forward to continuing our partnership and all of the great things to come.”
Musgrove is currently sidelined with a fractured toe suffered in a weight room accident. As a result, he’ll begin the 2023 MLB season on the injured list. He’s been throwing in simulated games and other managed situations and is next expected to pitch in a minor-league game on Saturday.