- PointsBet has just launched a new brand campaign featuring former New Orleans Saints QB Drew Brees.
- Brees signed on as a PointsBet ‘brand ambassador’ in early July 2021.
- PointsBet is now live in Colorado, Illinois, Indiana, Iowa, Michigan, West Virginia, and New Jersey.
In early July 2021, retired New Orleans Saints’ quarterback Drew Brees signed on as a brand ambassador for PointsBet. They’re now ‘putting him to work’ in the form of a new brand campaign called ‘Live Your Bet Life’. PointsBet has just dropped the first of three ad spots for the campaign which will ‘air nationally and in markets where PointsBet is available to users’.
Here’s what the press release from PointsBet says about the new ad spot:
The spot is a new spin on the leadership skills of the legendary quarterback as he brings his friends to the summit of a snowy mountain, which in reality is a local pub with folks rejoicing after completing the final bet of a single game parlay.
Or you could just watch it yourself:
The campaign was created by PointsBet in partnership with Troika Media Group, a brand consultancy and marketing innovations company. The press release describes the campaign as “a 360-degree campaign, including broadcast, digital, social, out-of-home, and in-stadium.”
The newly retired quarterback is transitioning into a broadcasting career with NBC Sports–the fact that NBC Sports and PointsBet have a promotional partnership no doubt figured prominently into Brees signing on. PointsBet is now the official, exclusive sports betting partner of NBC Sports. Here’s what PointsBet USA CEO Johnny Aitkin said when Brees joined the company:
“Today is a massive day for our company as we welcome Drew Brees into the PointsBet family. Drew is renowned for his tireless work ethic and achieved great success in his career regardless of the obstacles in front of him, possessing the scrappy, well-prepared challenger, win-at-all-costs mentality that embodies PointsBet’s DNA. We look forward to collaborating for years to come and integrating Drew across our portfolio to complement PointsBet’s market-leading technology infrastructure and strategic approach to the competitive sports betting space.”
PointsBet USA CEO Aitkin is among the best quotes in the industry. Here’s what he had to say about the new ad campaign:
“Showcasing our lightning-fast app and easy to use interface that is primed for the in-game betting experience, this campaign is as customer-friendly as our reputation, said PointsBet USA CEO Johnny Aitken. “The creative team at Troika developed some great concepts to show Drew’s personality and highlight the exciting features of our product. From the top of a mountain to your couch at home, PointsBet is the service for everyone to Live Your Bet Life.”
Troika’s Chairman and CEO Robert Machinist talked about his company’s role in growing the PointsBet brand:
“PointsBet is an industry innovator, leading the way with new and different ways to engage bettors, and we expect that demand to increase with the evolution of legalized sports betting. TMG will create authentic and credible content that resonates with sports bettors, from those who are experienced bettors to those who are new to sports betting. We are thrilled to have been awarded this engagement and very excited to partner with PointsBet as they continue to enhance the modern bettor experience.”
Troika Media Group has been named as PointsBet’s creative agency partner for 2021. If the Brees campaign is a hit you can be sure that will be extended. Here’s some additional background on the creation of the ad spots:
Brees’ spots for the Live Your Bet Life campaign were directed by Dave Laden, who won a Sports Emmy® this year for an NBC Sports commercial. His PointsBet ads were produced by multi-Emmy-winners, Hungry Man Productions, a US/UK/Brazilian production company. Special effects were created by f/x house, Parliament.
TMG’s campaign will leverage its sports expertise and knowledge of fans to build brand value, maximize reach and broaden recognition of the PointsBet brand. The partnership with PointsBet includes the trademark for Live Your Bet Life as the brand’s market positioning.
Obviously, Brees had to weigh in on the PointsBet campaign as well. That’s what they’re paying him for, after all:
“PointsBet is a clear leader in the gaming space, and the Live Your Bet Life campaign is a celebration of what differentiates our service. In the first ad spot, I am leading my friends on the adventure of a lifetime from the top of a mountain to a great local gathering spot. We celebrate our victories together when our single-game parlay comes through, highlighting the take-it-anywhere approach and in-game betting options that our technology helps us achieve. This is a great partnership, and I am looking forward to our continued collaboration on the additional ad spots. They will be as fun to watch as they were to film.”
PointsBet is now live in Colorado, Illinois, Indiana, Iowa, Michigan, West Virginia, and New Jersey.