- European facing sportsbook Betano has signed on as the official sponsor of Bulgarian soccer team Lokomotiv Sofia.
- Lokomotiv Sofia plays in the Bulgarian First League, the top level of soccer in the country.
- Betano sponsors a number of international soccer clubs including Sporting, Benfica, Porto, Atlético Mineiro, Olympiacos FC, FCSB and Club Universidad de Chile.
Kaizen Gaming owned sports betting brand Betano has signed on as the official sponsor of Bulgarian First League soccer side Lokomotiv Sofia. The Athens, Greece based gaming company recently launched their Betano brand in Bulgaria and Lokomotiv Sofia –known as the ‘Railwaymen’ to their fans–is their first team sponsorship in the market. The term of the deal is three years beginning immediately–the Betano logo will be displayed on the Lokomotiv jerseys throughout the 2022 season.
If you’re up on your Bulgarian, you can check out the article on the Lokomotiv official website where it is the cover story:
My Bulgarian is a bit rusty (I’ll blame it on the COVID pandemic) so I headed over to the Kaizen Gaming website to check out the English version of the press release. Kaizen Gaming has just launched the Betano brand in Bulgaria–it already operates in 7 countries across Europe and South America, through two brands: Betano and Stoiximan. Although this is the company’s first sponsorship in Bulgaria, they’re well established as a football sponsor throughout Europe and South America. Among the teams they sponsor are Sporting, Benfica, Porto in Portugal, Atlético Mineiro, the reigning Brazilian champion, Olympiacos F.C. in Greece, FCSB in Romania and Club Universidad de Chile in Chile.
Tsvetin Yordanov, Kaizen Gaming, Country Manager for Bulgaria, is excited to see his brand sponsor a storied sports team in the new market:
“I am delighted to announce our partnership with Lokomotiv Sofia, a historic football club and an incredible team. We are thrilled that the Betano logo will from now on, be featured on the Railwaymen’s jerseys and we look forward to celebrating wins and undertaking joint social initiatives together. This sponsorship clearly highlights our strong commitment to the Bulgarian market and our support for Bulgarian sports and society”
Ivan Vassilev, owner of Lokomotiv Sofia, is clearly passionate about his team and expects Betano to share his ‘mission’:
“I am proud that Lokomotiv Sofia is the first Bulgarian club to be sponsored by an internationally proven company. For me, Lokomotiv Sofia is not just a club, but a mission. That is why Betano is more than a general sponsor – a stable partner with whom we will develop the mission “Lokomotive Sofia”. I am convinced that together we will achieve our goals and this is just the beginning of a sustainable and successful partnership.”
Sports betting is truly an international business–that’s something that often gets lost in the US media’s coverage. Best wishes to both Betano and Lokomotiv Sofia.