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BetMGM Launches Sports Betting Platform In The Netherlands

James Murphy
by in Gaming Industry on
  • BetMGM has announced the launch of their sports betting platform in The Netherlands.
  • In addition, the BetMGM mobile offering also features casino gaming.
  • The company is trying to grow in Europe with the anticipation of further decline in the dysfunctional US sports betting market.

MGM Resorts International has expanded its BetMGM brand into the Netherlands, marking the brand’s second international market launch. This move leverages LeoVegas’ proprietary technology and platform, following a successful debut in the United Kingdom.

BetMGM will offer Dutch customers a comprehensive range of new product features, including large-scale jackpots, loyalty rewards, exclusive slots, and unique sports promotions. This expansion aims to deliver an enhanced gaming experience, tailored to the preferences of the Dutch market.

Gary Fritz, MGM Resorts International’s Interactive President, highlighted the significance of this launch in the company’s international growth strategy:

“We are thrilled to launch BetMGM in the Netherlands and build on BetMGM’s successful expansion into global markets. The Dutch market offers an exciting opportunity and will be an important part of our international expansion efforts and strategy to become a global gaming leader.”

LeoVegas CEO Gustaf Hagman echoed this sentiment, emphasizing the success of their previous launch in the UK and their ambitious plans for further expansion:

“Our launch in the UK was tremendously successful, and we eagerly anticipate bringing the golden Vegas experience to the Netherlands. This launch in the Dutch market is an important step in our international expansion, but we have much more in store.”

The expansion into the Netherlands signifies a major step for BetMGM as it seeks to establish a stronger presence in the European gaming market. This move aligns with MGM Resorts International’s broader strategy to diversify its offerings and expand its global footprint.

Despite the strategic expansion, shares in MGM Resorts International (NYSE: MGM) closed 5.22 percent lower at $39.44 per share in New York on Tuesday. This decline may reflect broader market trends or investor caution, but the company remains focused on its long-term growth objectives.

The launch of BetMGM in the Netherlands represents a critical milestone in MGM Resorts International’s international expansion strategy. By leveraging LeoVegas’ advanced technology and platform, BetMGM is well-positioned to offer Dutch customers an exceptional gaming experience. As MGM continues to expand its global footprint, the company aims to become a leading player in the international gaming industry, providing innovative and engaging products to customers worldwide.

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