- BetMGM has launched Pittsburgh Steelers themed online casino games for players in Pennsylvania.
- Steelers Roulette and Steelers Blackjack were developed in partnership with Evolution and Entain respectively.
- Unibet has also launched Pittsburgh Steelers themed online casino games for players in the Keystone State.
The NFL’s embrace of gaming revenues shows no sign of letting up. This is true not only at the league level but for the individual teams fortunate enough to be located in a state where the citizens enjoy a decent level of gaming freedom. One of the biggest beneficiaries of the symbiosis has been the Pittsburgh Steelers who have partnerships with a number of gaming businesses including Parx Casino, Unibet and BetMGM. More recently, the Steelers have collaborated with Unibet on a team themed live dealer blackjack game for players in Pennsylvania.
BetMGM has now joined the ‘team themed casino game’ fray, announcing the release of Steelers Roulette and Steelers Blackjack for players in Pennsylvania. BetMGM was actually the first gaming partner of the venerable NFL team–they announced a co-promotional deal in November 2020. The result has been fan focused components such as presenting sponsorship of the kickoff pregame show, team broadcast programming, digital marketing assets, and in-stadium promotions and signage. Last season, the partnership also included a sweepstakes called ‘Decade of Black & Gold’, in which one grand prize winner received two club-level season tickets and two VIP hospitality tent passes for the next 10 years.
Steelers Roulette was developed in partnership with Evolution combines a realistic roulette gameplay experience with decidedly high-tech touches as outlined in the press release announcing the game’s launch:
Developed in partnership with Evolution, Steelers Roulette features realistic ball animations, section bets, and a full results statistical interface. When a player accesses roulette, they are taken into a three-dimensional rendering of a suite at Heinz Field, home of the Steelers. It also features a ‘go live’ button, which takes the player directly into a live dealer version of the game.
Steelers Blackjack was developed in partnership with Entain PLC and lets players wager in up to five seats and includes two popular side bets: 21+3 and Any Pair. Both games are first being launched on BetMGM Casino and Borgata Casino for players in Pennsylvania.
Oliver Bartlett, Director of Gaming, BetMGM, had these comments about the launch of the games and the partnership with the Black and Gold:
“For BetMGM, it has been a successful first year as a gaming partner of the Steelers. As we take the next step together, BetMGM is thrilled to further foster its connection with one of the most passionate fan bases in professional sports through these additions to our market-leading portfolio of games.”
Ryan Huzjak, Vice President of Sales & Marketing, Pittsburgh Steelers, had these comments in response:
“We’re proud to see the continued growth of our partnership with BetMGM providing our fans with exciting opportunities throughout the year.”
BetMGM is the sports betting and interactive gaming division of MGM Resorts, operated in partnership with UK based Entain LLC. They now offer services in 15 states and the District of Columbia.