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betJACK Sportsbook Promoting Thanksgiving Day NFL ‘Free To Play’ In Advance Of Ohio Sports Betting Launch

James Murphy
by in Gaming Industry on
  • betJACK is promoting their sports betting app with some free to play contests on the Thanksgiving Day NFL games.
  • Legalized sports betting is set to begin in Ohio on January 1, 2023.
  • Thanksgiving Day games have been played since the NFL league began in 1920.

Sports betting in Ohio will launch on January 1, 2023 and companies are already starting to promote their brand in advance of that date. While many are continuing the ‘mutually assured destruction’ strategy of expensive marketing and untenable bonus schemes, you’ve got to hand it to betJACK. The brand bills itself as ‘Ohio’s Sportsbook’ due to the company’s roots in the Buckeye State and are taking a page from the past in their pre-launch promotional strategy. It’s not only a ‘tried and true’ way to promote a brand it affords the company with a financially intelligent way to do so. Earlier this month, they announced some good old fashioned ‘ticket giveaways’–apropos of ‘WKRP in Cincinnnati‘. Instead of ducats to see REO Speedwagon, Head East or Judas Priest they’re giving away tickets to the December 6 NBA game between the Cleveland Cavaliers and Los Angeles Lakers as well as college football and basketball games.

betJACK launched a ‘free to play’ sports betting platform earlier this year called betJACK Training Camp. Yep, they’re playing along with the charade that nobody in Ohio has ever bet on sports before. We did a deep dive into Ohio’s sports betting history–which produced a lineage of Nevada bookmakers from Jimmy ‘The Greek’ Snyder to current South Point Sportsbook director Chris Andrews–and debunked the ‘no one in Ohio understands how to bet on sports nonsense awhile ago. There’s also this:


Anyway, for Thanksgiving’s NFL games betJACK is leveraging their free to play platform. They’re being smart about it and other than what their PR people charged them for a press release it isn’t costing them anything:

Each fall, on the third Thursday of November, folks across the United States gather together for a heartwarming tradition: Football!

This year, Ohio sports fans can get a bigger bite of the Thanksgiving fun with the betJACK mobile betting platform. A Training Camp version of Ohio’s real money sportsbook that will go live on January 1, betJACK lets sports fans practice their skills with a free, no-risk experience.

betJACK runs down the NFL Thanksgiving Day schedule:

  • The smoldering hot Buffalo Bills, led by QB Josh Allen, travel to Detroit to battle a much-to-be-desired Lions squad at 12:30 pm EST.
  • During the 4:30 pm EST game, look for a rematch of Big 10 powerhouse RBs when the Giants’ Saquan Barkley and Cowboys’ Ezekial Elliot both strive to command the NFC East.
  • Thanksgiving’s 8:20 pm EST primetime game features juggernauts New England Patriots and Minnesota Vikings in a cross-conference matchup that’s sure to be high-scoring.

They even serve up some Thanksgiving Day NFL trivia at no additional charge:

  • Thanksgiving Day games have been played since the NFL league began in 1920.
  • There’s been a game in Detroit every Turkey Day since 1934, while the Cowboys introduced their annual holiday game in 1966.  The NFL added the third primetime slot in 2006. That game features new teams each year.
  • The Detroit Lions have the most Thanksgiving wins with 37, with the Dallas Cowboys in second with 30 wins.

Credit to betJACK for promoting their brand without resorting to the financially unsustainable tactics so common in the industry. This type of restraint benefits the entire US sports betting ecosystem.

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