- betJACK is promoting their sports betting app with ticket giveaways to major Ohio sporting events.
- Legalized sports betting is set to begin in Ohio on January 1, 2023.
- Giveaways include the December 6 NBA game between the Cleveland Cavaliers and Los Angeles Lakers as well as college football and basketball games.
Sports betting in Ohio will launch on January 1, 2023 and companies are already starting to promote their brand in advance of that date. While many are continuing the ‘mutually assured destruction’ strategy of expensive marketing and untenable bonus schemes, you’ve got to hand it to betJACK. The brand bills itself as ‘Ohio’s Sportsbook’ due to the company’s roots in the Buckeye State and are taking a page from the past in their pre-launch promotional strategy. It’s not only a ‘tried and true’ way to promote a brand it affords the company with a financially intelligent way to do so.
Back in the halcyon days of FM radio, stations would use concert tickets as promotional tools. For example, the local album rock station would give away tickets to see REO Speedwagon, Ted Nugent or whatever other major bands were coming to the local sports arena. betJACK is reviving this tried and true promotional strategy for players that place a bet in the company’s free to play sportsbook app. Unfortunately, there’s not an awesome Rainbow/UFO double bill in town so they’re giving away the next best thing–tickets to major Ohio sporting events.
The Ohio State University vs. University of Michigan
Two tickets to the epic gridiron battle in the Shoe on Saturday, November 26, plus overnight hotel accommodations in Columbus.
Available now through November 15.
Cleveland Cavaliers vs Los Angeles Lakers
Two tickets to this prime-time basketball at the Rocket Mortgage Fieldhouse on Tuesday, December 6.
Available now-December 1.
Big 10 Championship
Two tickets to the Big 10 Championship game in Indianapolis, Indiana, on December 3, plus overnight hotel accommodations.
Available November 10-27
A pair of tickets to the University of Cincinnati vs Xavier University basketball match-up at the Bearcats’ Fifth Third Arena on Saturday, December 10.Available November 16-December 1.
There’s also a decidedly ‘old school’ prize in a giveaway called ’12 Days of Parlays’:
12 Days of Parlays
Ohioans who place a Parlay wager every day from December 1–12 will be entered to win betJACK’s grand prize – a $1,000 gift card to Amazon – just in time for the holidays!
Here’s Adam Suliman, SVP of Sports & Digital Gaming for JACK Entertainment, talking about the promotion:
“These giveaways provide Ohio sports fans with another reason to be excited about sports betting. They can practice using Ohio’s sports betting app and maybe score some great tickets to see their favorite local teams.”
Here’s the 411 on the betJACK app:
The Ohio-born betJACK app is available now as a training camp for Ohio fans who want to practice their skills with a free experience before real betting becomes available next year.
Each day they log in, Ohioans receive 100 tokens to make simulated bets on any team and sport. The tokens can’t buy beer at the bar or tickets on the 50-yard line, but they do allow players to win virtual trophies, seats on the leaderboard, and plenty of bragging rights.
The betJACK sports wagering platform is available for download — in both desktop and mobile versions — on the Apple App Store and Google Play by searching betJACK.
Credit to betJACK for promoting their brand without resorting to the financially unsustainable tactics so common in the industry. This type of restraint benefits the entire US sports betting ecosystem.
Here’s what you would have won in the 1970s: ducats to Cal Jam 2 featuring Ted Nugent, Heart, Frank Marino and Mahogany Rush, Aerosmith and more:
Before he descended into self parody and right wing lunacy, Ted Nugent absolutely destroyed: