- German Bundesliga soccer side Bayern Munich has extended their promotional deal with Tipico through 2025.
- Bayern Munich and Tipico have worked together since 2015.
- Tipico has already launched mobile betting in New Jersey with Colorado coming soon.
29 time Bundesliga champions Bayern Munich have extended their long running promotional deal with German sports betting powerhouse Tipico. They have had a collaborative relationship since 2015 and the just signed deal extends their partnership through 2025.
FC Bayern Munich is not only the most successful team in German soccer–on the field and financially–they are one of the most valuable soccer franchises in the world. In the latest annual assessment of international football teams’ financial performance Deloitte called the Deloitte Football Money League Bayern Munich is up to #3 in the world trailing only Barcelona and Real Madrid. Obviously, the current rankings are something of an outlier due to the COVID-19 pandemic but that high ranking definitely isn’t a fluke–they ranked #4 in 2019 and 2020 (Manchester United was #3 both years).
The press release announcing the deal was extremely ‘short and sweet’ offering a quote from Karl-Heinz Rummenigge, FC Bayern CEO:
“We are very happy to continue this successful partnership. Tipico is the market leader in its field, and we at FC Bayern are always interested in working with the best in their respective industries. It is our ambition to always be number one – and this partner fits that bill.”
The web team at Bayern Munich even went to the trouble of creating a graphic with a picture of Mr. Rummenigge and the previous quote:
Also quoted was Marlon van der Goes, Chief Commercial Officer at Tipico (though no quote graphic was provided):
“Tipico stands for passion, trust in the team and the unconditional desire to improve every day. It is similar with FC Bayern Munich: the passion, the desire to win and quality of the team has seen this club become one of the most successful football clubs in the world. The extension of our trusted partnership is a very clear commitment to these shared values, and we are very happy about it.”
They actually look happy about it in yet another graphic provided by the Bayern Munich web team:
Many US sports bettors have never heard of Tipico, let alone know what a big deal they are–according to their corporate website 50% of all sports bets in Germany are placed with them:
The trust of sports fans is our greatest capital. The result? Every second sports bet in Germany is placed via Tipico. Sports fans are spoilt for choice here, because Tipico provides products and services covering more than 30 types of sports. Bets can be placed on www.tipico.de, by using the Tipico App or in one of the more than 1,200 stationary betting shops. So, Tipico is always tangible to its customers and there to be experienced, both virtual & real. By digitalizing the Tipico Shops, we connect the best of both worlds, the online & offline.
Why is Tipico the first choice for so many sports fans in Germany? Because we love sports. Because we love progress. And because we love the work we do every day. The Tipico Group’s IT teams release hundreds of new developments every month, continuously improving the individual services and applications. In doing so, they work with cutting-edge technology aided by artificial intelligence. The technology we use enhances the betting experience and makes sports betting safer. This is how we have been continuously redefining the standards of sports betting since the time of our formation, and we see ourselves as a provider that never ceases to become even better.
Our never-ending continuous development takes place in a highly emotional environment, because Tipico is the direct link between fans and their favorite sports. With our product, we strengthen emotions and passion. We place sports fans at the center of the action. We maximise Spannung!
Up to eight million bets are placed with Tipico on any given Bundesliga match day. At peak times, we process up to 10,000 betting slips a minute. This enormous number of bets received represents a huge challenge for our IT infrastructure. On any given Bundesliga Saturday, our IT systems execute more computing operations and database transactions (more than 15 billion) than are performed by EUREX, one of the world’s largest financial derivatives futures exchanges. However, at Tipico, IT is not merely about providing enormous computing power, but also about innovation and creativity as well. The customer and their desire for the best-possible product experience, drives us on to constantly advance the development of our products and services and make them better.
Those are some insane numbers to be sure. Tipico has started to establish a presence in the US and I’m thinking you can guess what states. If you said Tennessee and Oregon you’re wrong. They’re live in New Jersey:
And will be launching in Colorado soon:
In Colorado they’re partnering with Century Casinos who have been responsible for two other interesting additions to the market with Nevada based Circa Sports and UK giant Bet365.
So many states and you can count the ones that have done sports betting right on your hands and have fingers left over: