- WynnBET and the Indianapolis Colts have announced a new multi-year partnership deal.
- WynnBET has been named a ‘Sportsbook Partner’ of the NFL team.
- In addition to sponsorship and branding opportunities, the deal includes naming rights for a WynnBET branded sports bar at Lucas Oil Stadium.
Less than 24 hours since we reported on Caesars Entertainment’s promotional deal with the NFL Indianapolis Colts we’ve got another sportsbook announcing a very similar partnership. WynnBET has inked a multi-year partnership deal with the Colts that gives them the designation of ‘Sportsbook Partner’. The deal also includes the typical promotional, sponsorship and branding opportunities–as well as the now de rigueur branded sportsbar/lounge with WynnBET branding. Also, WynnBET has announced that Colts’ legend Robert Mathis has joined the company as a brand ambassador.
Here’s the particulars of the WynnBET/Indianapolis Colts’ sponsorship deal straight from the press release:
WynnBET, the premier mobile sports betting app from the global leader in luxury hospitality, Wynn Resorts, and the Indianapolis Colts on Friday announced a new partnership making WynnBET a Proud Sportsbook Partner of the Colts. As part of the agreement, Lucas Oil Stadium’s West Club will be re-named the WynnBET Club, featuring a 21-and-over only sports bar environment in the upstairs club level, as well as a WynnBET VIP area.
Additionally, WynnBET will add Colts legend Robert Mathis as a new brand ambassador. Mathis, a five-time NFL Pro Bowler, Super Bowl champion and the 2013 AFC Defensive Player of the Year, will participate in WynnBET media partner programming as part of the partnership. He spent his entire 14-year career with the Colts and will also appear at in-person events with WynnBET.
WynnBET will also be involved in these branding and promotional initiatives:
Outside of the venue on gameday, WynnBET host a lounge at the team’s pre-game tailgate area, Touchdown Town, where prizes will be given away to 21+ guests. WynnBET and the Colts will offer various fan activations, including appearances from Colts’ Legends and WynnBET brand ambassadors, food and beverage offerings and prize giveaways.
In addition to being included in the Colts’ gameday atmosphere, WynnBET will serve as the presenting sponsor of the Official Colts Podcast. WynnBET is also the new title sponsor of the Colts Mobile App, which includes visibility within the app as well as on the club’s social media channels. Furthermore, WynnBET is slated to have a presence on the team’s radio programming, including on the Countdown to Kickoff pregame show, in-game broadcast and The 5th Quarter Huddle postgame show.
Throughout the season, fans will notice WynnBET branding on the stadium’s north end zone LED adjacent to the window that provides a backdrop to downtown Indianapolis. WynnBET also will be featured on the gameday lineup cards, which are provided to fans in suites at the venue as well as in the WynnBET Club.
Roger VanDerSnick, Colts Chief Sales & Marketing Officer, is happy to have a new sponsor on board:
“This partnership with WynnBET will help the Colts expand offerings, activities and events for our fans and customers and provide multiple new options for them to engage with the team. We also look forward to WynnBET’s presence in our television shows, podcasts and other digital and social platforms, which will allow us to touch even more fans, on gameday or otherwise.”
Oddly enough, no quote from a WynnBET or Wynn Resorts representative. There will be plenty of sportsbook related concessions in Lucas Oil Stadium–here’s a blurb from our report on the Caesars Entertainment/Colts partnership detailing *their* in-stadium lounge:
The most visible new sponsorship asset will be the Caesars Sportsbook Lounge, located at the former Blue Room in Lucas Oil Stadium. The press release announcing the deal describes this venue as ‘an entertainment space open to fans 21 and older. Live odds will be displayed on LED screens and Caesars ambassadors will be available to help fans download the Caesars Sportsbook App and place bets.’ ‘Sportsbook Lounge’ installments are becoming something of a trend around the NFL this season. In addition, Caesars Sportsbook ‘will continue to be integrated into the franchise’s media and marketing efforts, bringing exclusive offers and promotions directly to fans through the newly branded sports betting app’.
WynnBET announced a similar partnership deal with the New York Jets earlier in the week that includes–you guessed it–a branded ‘food and beverage hospitality space’ at MetLife Stadium. That announcement came less than a week after Fubo Sportsbook–the forthcoming betting platform from streaming provider fuboTV–dropped news of their partnership with the Jets which also includes another ‘food and beverage hospitality space’, this one called the Fubo Sportsbook Lounge.
The more deals like this the better. In addition to further cementing sports betting and sportsbook brands into the mainstream it will no doubt create ‘revenue envy’ in teams located in backwards states like Texas . This could serve to further expedite sports betting regulations in certain states, even if for no other reason than keeping the local pro sports teams happy.