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Tipico Signs Partnership Deal With MLS Columbus Crew

James Murphy
by in Gaming Industry on
  • The MLS Columbus Crew have announced a long term promotional partnership with Tipico.
  • Tipico is opening a technology hub in Denver, the new center of US sports betting.
  • Tipico has already launched in Colorado and New Jersey, with Iowa, Indiana and Ohio ‘coming soon’.

Ohio is in the process of establishing their mobile sports betting ecosystem and that has opened the door for the state’s sports teams to benefit financially. The Major League Soccer (MLS) Columbus Crew are quick to jump on the bandwagon, announcing a long term partnership deal with Tipico. Tipico becomes a ‘founding level partner’ and the team’s official Sports Betting Partner.

Here’s some of the info about the partnership from the press release announcing the deal:

As a founding level partner and the Club’s official Sports Betting Partner, Tipico will receive entitlement rights to marquee Crew assets (Tipico Beer Garden and Tipico Club [formerly Rail Club]) and prominent brand integration throughout Lower.com Field. The Crew is set to open the Lower.com Field doors for its first full season when the Black & Gold begin their 27th Major League Soccer campaign on February 26. Tipico and the Crew will also develop a wide variety of digital content and engagements as well as joint community programming as part of the partnership.

Subject to licensing and forthcoming regulations, Tipico will also announce opportunities for registered users to take advantage of compelling promotions, giveaways and customer sweepstakes through collaborative programs and co-created club activations.

Adrian Vella, CEO, Tipico U.S, is happy to be working with the Columbus Crew as he prepares to bring his company’s brand to Ohio:

“We are incredibly excited to team up with The Columbus Crew, a premium brand with championship DNA, to introduce our Tipico sports betting experience to players in the Buckeye state. The mid-west will play an important role as we continue our multi-state expansion in 2022, and we could not have asked for a better partner to help us introduce the Tipico brand and our proprietary technology to sports bettors in Ohio and beyond.”

Haslam Sports Group Chief Operating Officer David Jenkins is equally as excited to ink a partnership with a solid global brand like Tipico:

“We are thrilled to announce our partnership with a highly respected global brand and passionate soccer enthusiast in Tipico. As they make their foray into Ohio, our long-term agreement with Tipico represents an exciting development for Crew supporters and sports fans in Central Ohio and throughout the state. Providing a world-class experience for supporters is at the core of what we do and so we look forward to increasing fan engagement opportunities in Columbus and throughout Ohio through this partnership.”

Tipico has made a lot of progress in building their brand in the US market over the past year. They even give a shout out to Colorado Governor Jared Polis, one of the few US state governors playing with a full deck of cards:

The partnership with the Crew comes on the heels of several exciting developments for Tipico in recent months. In September, Tipico announced online market access in Iowa and Indiana through an agreement with Caesars Entertainment. In August, Tipico partnered with Colorado Governor Jared Polis to announce the opening of a Tipico technology hub in Denver. In July, the company kicked off a partnership marking Tipico as the exclusive sports betting and iGaming provider for Gannett, with deep local and national integration and exposure across the entire USA Today and USA Today Sports Media Network.

BTW, Denver needs to come up with a clever name for the sports betting industry presence there. Like the Salt Lake Valley has ‘Silicon Slopes’ as a collective term for their tech industry.

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