- Toronto based theScore Bet as been announced as an ‘Official Betting Operator of the PGA Tour’.
- They are the PGA Tour’s fifth official betting operator in the United States.
- Assuming that they get single game wagering done theScore will be the PGA Tour’s first official betting operator in Canada.
The PGA has arguably done a better job of assimilating sports betting into their ‘product mix’ than any other league and now they’ve added their fifth official betting operator in the United States–and (potentially) first in Canada. Earlier today, the PGA Tour announced Toronto based theScore Bet as their latest official betting operator. The intriguing part of the designation is what it could potentially mean in Canada assuming they don’t screw up the implementation of single game sports wagering. As a ‘homegrown’ Canadian company theScore Bet should be in an excellent position to quickly become a market leader. At any rate, they will become the PGA Tour’s first Canadian ‘Official Betting Operator’ ‘pending the enactment of enabling legislation and regulation, and receipt of all necessary regulatory approvals’.
theScore Bet joins BetMGM, DraftKings, FanDuel and Pointsbet as an official betting operator and they’ve got some nice ‘product placement’ via odds updates on the PGA Tour’s live audio play-by-play:
Additionally, as part of this 2021 Official Betting Operator relationship, the PGA TOUR will begin to incorporate daily odds updates from theScore Bet within the TOUR’s live audio play-by-play, distributed via SiriusXM PGA TOUR Radio and PGA TOUR Digital platforms. In addition to this new integration, theScore Bet will have rights to advertise with the PGA TOUR and its media partners and video content rights to enhance its golf offerings and coverage on theScore and theScore Bet apps.
The PGA recently integrated Pointsbet powered odds on their official website:
theScore Bet is the sports wagering platform of Score Media & Gaming (TSX: SCR, NASDAQ: SCR). The platform will be available in five states once their recently announced market access for Illinois comes online.
Aubrey Levy, Senior Vice President of Marketing and Content for theScore pointed to the PGA Tour’s role as an ‘early adopter’ of sports betting in their league’s ecosystem:
“The PGA TOUR has been an innovative, industry leader in sports betting and we’re excited to collaborate to enhance our integrated media and betting experience. The PGA TOUR is a proponent of leveraging media to create unique betting experiences and shares our view for the sizable potential of a regulated Canadian market. We’re proud to partner with the TOUR as an Official Betting Operator immediately across the U.S., and in Canada as soon as legislation allows.”
Scott Warfield, Vice President of Gaming at the PGA TOUR, returned the niceties by praising theScore’s integrated sports betting platform:
“The PGA TOUR is focused on engaging sports fans and Score Media and Gaming is one of the global leaders in delivering highly personalized scores, news, statistics and sports betting information. Leveraging theScore’s vast reach via this relationship will allow the TOUR to engage fans in unique and creative ways.”
Along with their impending entry into the ‘too big to fail’ state of Illinois, theScore Bet is available in four of the states that have actually done sports betting right: New Jersey, Colorado, Indiana and Iowa.