- Toronto based theScore Bet has launched their mobile app in Iowa.
- The company launched mobile sports betting Colorado and Indiana last September.
- Iowa is the fourth state for theScore Bet along with Colorado, Indiana and New Jersey.
Toronto based sports media content creator turned bookmaker theScore has launched their betting app in Iowa. It is the fourth state for theScore Bet following successful launches in Colorado, Indiana and New Jersey last year.
2021 is poised to be a big year of growth for sports betting in Iowa. Although it launched in the Hawkeye State in 2019 it did so with the same in-person registration requirement keeping Nevada’s sports betting marketplace in the dark ages. The good news was that the outdated policy had an ‘expiration date’ of January 1, 2021. The state now has 13 sports betting operators with two coming online since the first of the year–BetMGM and now theScore Bet. Iowa has 20 gaming licensees authorized to offer sports betting and each can have up to three mobile ‘skins’ so you can do the math on the potential here.
theScore Bet has market access in Iowa via a partnership with Penn National which was brokered before the gaming giant bought into Barstool Sports. Penn National owns the Ameristar Casino Hotel Council Bluffs and offers a self branded retail sportsbook at the property–presumably one that will be rebranded under the Barstool Sports name in the coming year. Here’s how theScore Bet announced their arrival in Iowa via a press release:
TORONTO–theScore Bet has officially launched in Iowa and is now available to fans across the Hawkeye State. theScore Bet offers an authentic and innovative user experience that is truly unique in how it creates a unified media and betting ecosystem when paired with theScore app.
The award-winning mobile sportsbook is now live in four states: Iowa, Colorado, Indiana and New Jersey. theScore Bet secured market access to offer mobile sports betting in Iowa via a multi-state market access framework agreement with Penn National Gaming.
John Levy, Founder and CEO, theScore, is happy to launch in Iowa in time for the 2021 NCAA Basketball Tournament aka ‘March Madness’:
“We have expanded theScore Bet to three new markets in the last six months, significantly increasing our footprint. We’re thrilled to introduce our mobile sportsbook to Iowans as the college basketball season heats up ahead of the tournament in March. We have a large base of theScore app users in Iowa and now, with the launch of theScore Bet, fans will have easy access to our integrated and technology driven sports betting experience.”
Here’s some additional background on theScore Bet app from the release:
Available on iOS and Android, theScore Bet delivers an immersive and holistic mobile sports betting offering, including a wide range of pre-game and in-play betting across all major sports leagues and events, and a comprehensive variety of bet types. Further, theScore Bet provides a seamless cross-state experience for sports fans as it expands across the United States via a single mobile app and cutting-edge multi-state wallet functionality.
Additionally, the recently introduced Bet Section is a new dedicated home for betting on theScore app that enhances the cross-platform experience with theScore Bet. Bet Section delivers users a suite of highly personalized betting features, such as prioritized and tailored markets, live bet tracking and exclusive promotions, making it even simpler for fans to create bet slips, follow their action and receive cash out offers for theScore Bet.
theScore leveraged sportsbook platform technology provided by leading U.S. sports betting and iGaming supplier Bet.Works to support its Iowa launch. theScore Bet has utilized a suite of technology and services from Bet.Works since becoming its technology platform partner in 2018.
You’ll recall that Bet.Works was purchased by Bally Corporation late last year. It’ll be interesting to see whether the company will continue to support third party sportsbooks or whether they’ll just keep the technology for ‘in house’ use. In addition to theScore Bet the Bet.Works platform supports the ELITE Sportsbook kiosks in Colorado. The press release announcing Bally’s purchase of Bet.Works did say that they would be forming an interactive operating division though that fact alone still doesn’t answer the question about the future of third party sportsbooks using the company’s technology.