- The Superbook mobile sports betting app is now live in Colorado.
- This is the company’s first presence outside of their flagship sportsbook at the Westgate Las Vegas Resort & Casino.
- The Superbook is considered one of the most influential sportsbooks in Nevada.
They didn’t quite make their stated goal of launching by the end of September but the good news is that the Superbook mobile sports betting app is now live in Colorado. It was quietly added to the list of Colorado licensed sportsbook operators on Monday–albeit with a typo in the URL that sends visitors to ‘co.subperbook.com’. Here’s the correct URL:
The Superbook’s partnership in Colorado is with Jacobs Entertainment and mroe specifically The Lodge Casino in Black Hawk. Here’s how we outlined Jacobs Entertainment in our post announcing the arrival of the Superbook in Colorado:
Jacobs Entertainment is a Golden, Colorado based gaming management company that also owns The Gilpin Casino in Black Hawk, Colorado along with the Sands Regency in Reno and the Gold Dust West in Elko (IMO one of the true hidden gems in the Nevada casino scene). The also own the Cash Magic Truck Plaza & Casino in Louisiana which is where the bizarre (but no doubt lucrative) mini-trend of video poker in truck stops began over a decade ago. Incidentally, the Gilpin Casino has partnered with theScore for a mobile sportsbook app.
The Superbook’s flagship sportsbook is the iconic Westgate Superbook at the Westgate Las Vegas Hotel & Casino. The Superbook has been the only thread of continuity as the property itself has gone through a number of ownership and branding changes over the past decade:
The SuperBook located at the Westgate Las Vegas Resort & Casino has ranked among Nevada’s most influential sportsbook for decades. Although the Westgate began life in 1969 as the International Hotel the sportsbook was opened in 1986 after the property had rebranded to the Las Vegas Hilton. The property (then owned by Colony Capital) was hit hard in the economic implosion in Nevada circa 2009 to 2011. The property lost the Hilton franchise agreement during that time due to a decline in quality standards. They then rebranded as the LVH in 2012 and rebranded again in 2014 when Westgate Resorts took over as owner.
The addition of the Superbook only enhances the quality of the booming Colorado sports betting marketplace. The state offers a better variety of ‘outs’ than anywhere else in the country and with over a dozen more companies set to enter the market that will only get better. Colorado now has 15 companies offering sports betting apps in the state along with the tribal run Sky Ute Casino sportsbook for a total of 16. The state also has 11 retail sportsbooks–a number that will increase as the gaming industry continues to rebound from the COVID-19 pandemic.
At some point in the future, the Superbook will be opening a retail location at The Lodge Casino and they’re already promoting this on the website:
They’re also going to be offering their world famous Super Contest in Colorado. This year they’ll be doing a truncated ‘second half version’:
Going forward, it looks as if they’ll allow Colorado players to compete in the original Nevada based contest. The state’s Division of Gaming recently made the necessary revisions to the regulations to allow that: