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Prize Picks To Expand Office Presence In Atlanta

James Murphy
by in Gaming Industry on
  • Fantasy Sports operator Prize Picks has announced plans for an expanded office presence in the Atlanta, Georgia area.
  • The new office facility will be in the Star Metals Offices building in West Midtown.
  • The company says that they plan to add 1,000 new jobs in the coming seven years.

PrizePicks, a leading daily fantasy sports operator, is set to significantly enhance its business operations with the establishment of a new headquarters in Georgia. The company unveiled plans on Thursday to anchor its new base in Atlanta’s Star Metals Building, a move that underscores its commitment to innovation and community engagement within the state. The sprawling 33,000-square-foot facility is projected to generate 1,000 new jobs over the coming seven years, contributing an estimated $25 million in economic impact to Georgia.

Adam Wexler, the co-founder and CEO of PrizePicks, expressed excitement about deepening the company’s roots in Atlanta, a city that has been its home since inception. “Our relocation to Star Metals is a strategic move that not only aims to create high-skilled, well-paying jobs but also to foster stronger community ties,” said Wexler. This development comes at a pivotal time, as Georgia continues to explore the possibilities within the sports betting landscape, with recent legislative efforts indicating growing interest.

The new headquarters announcement follows a series of strategic partnerships aimed at expanding PrizePicks’ reach and influence in the sports entertainment arena. Notably, the company recently entered into an exclusive multiyear collaboration with UFC fighter Sean O’Malley, engaging the bantamweight champion in the creation of personalized social media content and appearances at various events and VIP experiences. This partnership is part of PrizePicks’ broader strategy to connect with sports enthusiasts on multiple fronts.

Additionally, PrizePicks has forged significant partnerships with the Stephen A. Smith Show and the Dallas Stars, marking its foray into diverse sports domains. As the exclusive DFS partner of the Stephen A. Smith Show, PrizePicks cements its presence in the sports commentary sphere. Its deal with the Dallas Stars, an NHL franchise, further extends its reach into professional hockey, offering fans unique VIP experiences and heightened visibility during local telecasts.

These initiatives are indicative of PrizePicks’ ambitious plans to redefine mobile sports entertainment and its commitment to contributing to Georgia’s economy and sports culture. With its new headquarters and a growing portfolio of partnerships, PrizePicks is poised to play a pivotal role in the sports entertainment industry, both within Georgia and on a national scale.

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