- PointsBet has announced a promotional partnership with golf course management company Troon.
- The partnership makes PointsBet the ‘Official and Exclusive Sports Betting Partner of Troon.’
- Troon manages more than 630 golf courses worldwide.
Even as the US sports betting industry begins to stagnate due to regulatory stupidity, the strategic partnerships between sportsbooks and all manner of collaborators continues apace. The most recent is somewhat ‘out of the box’ but could end up being a good one. PointsBet has announced a strategic partnership with Troon, ‘the leader in providing golf and club-related leisure and hospitality services.’ Simply put, Troon is a major golf course management company and PointsBet is now their ‘Official and Exclusive Sports Betting Partner.’
Here’s the specifics of the PointsBet partnership with Troon from the press release announcing the deal:
PointsBet, a premier global online gaming operator, today announced a partnership with Troon®, the leader in providing golf and club-related leisure and hospitality services.
This strategic partnership, the first of its kind in the industry, makes PointsBet the Official and Exclusive Sports Betting Partner of Troon. Through the agreement, PointsBet receives category exclusivity across Troon’s media channels to include digital marketing via web, social, print assets as well as sponsorship of the category leading Troon App.
PointsBet will have the opportunity to conduct high brand visibility actions at participating Troon-managed facilities, including exclusive odds integrations, and will be unveiling exciting golf-centric collaborations that will reward PointsBet users with golf opportunities at Troon locations throughout the country.
PointsBet VIP customers will also be able to access hospitality and events at Troon-managed facilities in addition to hosting the soon-to-be-announced PointsBet Cup.
Headquartered in Scottsdale, Arizona, Troon is the world’s largest golf management company, with over 630 locations around the globe, including properties located in over 45 states and 30 countries. Although it appears that the deal is mostly brand building and promotion at this point there’s a number of interesting things that could come from this. Since states have started to show a preference for getting ‘professional sports organizations’ involved in the sports betting ecosystem this could provide entree for PointsBet into new markets.
Scott Van Newkirk, chief development officer, Troon, is excited to tap into the sports betting marketplace with a top flight partner like PointsBet:
“PointsBet is a leader in the online gaming space with innovative technology that helps drive the consumer experience. We know many members and guests who enjoy our Troon-managed facilities are passionate about sports and gaming. We’re excited to see our partnership with PointsBet grow as gaming opportunities increase across the country.”
Eric Foote, PointsBet Chief Commercial Officer, spoke of his company’s on-going commitment to the sport of golf–which also happens to be one of the fastest growing betting options on the board:
“Between our partnership with NBC Sports, The Golf Channel and PGA TOUR, PointsBet has shown a commitment to the sport of golf through investment of our brand in the space. As PointsBet continues to amplify its presence in the game, we were looking to partner with an established operator that shares our corporate values and commitment to customers. This partnership with Troon helps take our connection to golfers to the next level, providing us with visibility across Troon’s unmatched portfolio of properties and multimedia platforms.”
Also chiming in for PointsBet was Notah Begay III, PointsBet Global Golf Ambassador, four-time PGA TOUR winner, and current analyst for NBC:
“It’s exciting to see PointsBet develop creative and constructive partnerships with brands that are committed to growing the game and reaching golfers in new and exciting ways. This partnership with Troon makes sense on so many levels, and the benefits will be felt by players and members across their portfolio of properties.”
PointsBet is now live in Colorado, Illinois, Indiana, Iowa, Michigan, Virginia, and West Virginia, with online casinos in Michigan and New Jersey. They expect to launch next in New York and Maryland.