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Pittsburgh Penguins Sign Partnership Deal With BetRivers

James Murphy
by in Gaming Industry on
  • The Pittsburgh Penguins have signed a partnership deal with BetRivers.
  • BetRivers becomes the ‘official casino’ and ‘official sportsbook’ of the Pittsburgh Penugins.
  • The deal includes a branded, sportsbook style betting lounge at the PPG Paints Arena.

More sports betting partnership deals being announced and this one is in the NHL. The five time Stanley Cup Champion Pittsburgh Penguins have announced a multiyear agreement for BetRivers and the Rivers Casino to become the ‘official sportsbook’ and ‘official casino’ for the team. In addition, the partnership will see a swank ‘sportsbook style lounge’ constructed in the Penguins’ home rink, the PPG Paints Arena.

Here’s how the relationship was described in a press release issued joinly by the team and corporate side of BetRivers/Rivers Casino:

Pittsburgh’s sports scene is about to become even more exciting for NHL fans. Rivers Casino, Pittsburgh’s market-leading casino, and BetRivers.com, operated by Pennsylvania’s leading online gaming company Rush Street Interactive (RSI), have secured an exclusive multi-year agreement to become the “Official Casino and Official Sportsbook of the Pittsburgh Penguins,” five-time Stanley Cup Champions. The deal includes a branded, hi-tech BetRivers Sportsbook-Style Lounge in PPG Paints Arena.

The most visible element of the deal will be what the press release is describing as a ‘sportsbook style lounge’. Here’s how that will look:

The lounge will feature two rows of luxury seating where sports fans will now be able to watch the Penguins games live, while betting via the BetRivers Pennsylvania app on their personal mobile devices. The new space will be created by removing several rows at the top of section 120 in the lower bowl.

The released renderings* show the look and feel of the sportsbook-style lounge, which will have the same vibe as the popular sportsbook at Rivers Casino, and is created by the same designer, DMAC Architecture of Chicago. Along with the luxury rows of seating, the fun space will feature a bar with seating and club chairs, as well as multiple live-action screens. The new sports bar and lounge at PPG Paints Arena is designed to bring the elevated game-day experience of BetRivers, the market-leading sportsbook and casino, into the arena where the action is actually happening live on the ice.

The feature image for this article is the rendering for the exterior of the lounge. Here are some of the other renderings:

David Morehouse, president and CEO of the Penguins, had these comments about the partnership and the swanky new lounge:

“This is an exciting extension of our longstanding relationship with Rivers. The BetRivers Lounge is one of a number of projects we are undertaking at PPG Paints Arena to provide an enhanced and safe fan experience in a post-COVID environment.”

Bill Keena, general manager of Rivers Casino Pittsburgh, talked about the company’s long relationship with the Penguins:

“Rivers Casino Pittsburgh’s proud partnership with the Penguins dates back to our grand opening. Besides ongoing promotions, we partnered with the Lemieux Foundation when table games debuted in 2010, and last year, when we launched the expanded BetRivers Sportsbook, Iceburgh was right by my side,” said . “The new BetRivers Lounge at PPG Paints Arena takes this longstanding relationship to a whole new level-literally.”

Mattias Stetz, chief operating officer of Rush Street Interactive (RSI), the operator of BetRivers.com, also had some comments:

“Pittsburgh is a hockey town and the Penguins have a rich history of success, winning the Stanley Cup on five occasions, most recently with their back-to-back Cups in 2016 and 2017. As two organizations that share a commitment to excellence in providing sports fans with unparalleled experiences, BetRivers.com is proud to be the exclusive sportsbook of this winning franchise and the pride of Pittsburgh.”

Rush Street Interactive was the first company to launch online sports betting in Pennsylvania. It also operates online platforms in Illinois, New Jersey, Indiana and Colorado.

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