- MaximBet has announced that they’ve secured market access in Ohio and Pennsylvania.
- Carousel Gaming announced a partnership with Maxim Media–publisher of Maxim Magazine–in early April 2021.
- MaximBet launched their platform in Colorado earlier this month.
In April 2021, European gaming firm Carousel Group announced a partnership with Maxim Media–publishers of Maxim Magazine–to rebrand their sports betting platform as ‘MaximBet’. The press release announcing the partnership indicated a launch ‘within 90 days’. They didn’t hit that goal but they finally did launch the first MaximBet platform in the US earlier this month in Colorado. The launch was successful if somewhat abrupt–it was more of a hastily announced rebrand of the former Sportsbetting.com platform in Colorado than anything else.
Despite a less than auspicious start, MaximBet now looks to be gaining some momentum. Earlier today, a press release from ZK International Group Co.–they’re the financial backers of Maxim Media–announced that MaximBet had secured market access in Ohio and Pennsylvania. ZK International is based in Wenzhu, China and their press release sure sounds like it was written in another language and translated into English. Much of the ‘who, what, why and where’ you’d expect in a press release is lost in translation. The press release says that MaximBet’s ‘latest partnership will grant online sports betting access in Ohio’ though they neglect to say who that partnership is with. It goes on to say that “MaximBet will be gaining market access in Pennsylvania through Caesars Entertainment (Nasdaq: CZR) in order to provide iGaming” though it isn’t clear if that market access deal includes sports betting.
Here’s the meat of the press release:
ZK International Group Co., Ltd’s (Nasdaq: ZKIN) (“ZKIN”, “ZK International”) investee company MaximBet.com (“MaximBet”), the premier lifestyle brand for sports betting and online casino, announced that it has secured market access in Ohio and Pennsylvania.
After successfully launching in Colorado earlier this month, including achieving a record-setting number of bets on the opening weekend of the pro football season, MaximBet is quickly expanding its reach in avid sports markets across the U.S. and Canada.
MaximBet’s latest partnership will grant online sports betting access in Ohio. Separately, MaximBet will be gaining market access in Pennsylvania through Caesars Entertainment (Nasdaq: CZR) in order to provide iGaming.
In a previous press release we learned more about the partnership with Caesars Entertainment:
Hyper-focused on quickly capitalizing on the growth of the US market, Colorado represents the first of many State launches for MaximBet. It will continue to expand into Indiana, Iowa and New Jersey throughout Q4’21 as part of its 10-year multi-state market-access partnership with Caesers Entertainment. In 2022 Maximbet will expand to additional States with the company expecting to be live in at least 50% of the legalized US market by the end of the year.
Here’s what Daniel Graetzer, CEO, of MaximBet, said at the time of the company’s Colorado launch:
“MaximBet is the first true lifestyle sports betting brand, offering great promotions and a full slate of leagues and props, all anchored around real-life rewards that players won’t be able to experience anywhere else. Coloradans are passionate sports fans, and we are excited that we can now provide them with not only a user-friendly betting platform, but also ways to earn and enjoy money-can’t-buy experiences and access through our partnership with Maxim.”
Graetzer had this comment in today’s press release:
“For every new market we enter, our sole focus is on bringing the best experience to the customers by providing them not only with a world-class sportsbook and casino, but also with access to invaluable experiences that only a lifestyle brand can provide. We are excited about the efficiencies this scale brings to our business and we look forward to additional market access arrangements in the near future.”
What we do know is that MaximBet is live in Colorado and will launch soon in Indiana, Iowa, New Jersey, Ohio and Pennsylvania.