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Maverick Gaming Launches Retail Betting In Colorado With Mobile Platform Coming Soon

James Murphy
by in Gaming Industry on
  • Maverick Gaming has launched a retail sportsbooks at the Grand Z Casino in Central City, Colorado.
  • Kiosk wagering is available at their other two Colorado properties.
  • They’ll also introduce a Maverick Sports branded mobile sports betting in February 2020.
  • Gaming giant IGT is powering their sports betting technology.

After a slow start due to the COVID-19 pandemic the retail sports betting scene in Colorado is beginning to catch up to the scorching hot mobile betting ecosystem. Maverick Gaming has launched their first retail sportsbook at the Grand Z Casino in Central City. Kiosk wagering is available at Maverick’s other two Colorado properties–Johnny Z’s Casino in Central City and the Z Casino in Black Hawk. Following the recent launch of the Sasquatch Casino and Wild Card Saloon sportsbooks the retail betting count stands at 16 locations including full service sports books and kiosk locations.

In addition, you can expect the Play Maverick Sports mobile app to drop in early February:

The last mobile platform to launch in Colorado was WynnBET in late December. Play Maverick will make it 18 mobile platforms in Colorado under the auspices of the state’s Division of Gaming. The tribal operated Sky Ute Casino also offers a sportsbook app for a grand total of 19 mobile ‘outs’ operational in the Centennial State. Colorado’s other tribal property, the Ute Mountain Casino is also planning to get into the sports betting game but that has been at least temporarily derailed by the COVID-19 pandemic. The Towaoc, Colorado property remains closed until further notice. There are a number of other mobile platforms ‘in the pipeline’ with Betsson, 888Sport, Tipico and PlayUp all expected to launch in Q1 of 2021.

Maverick’s Colorado properties have been promoting this video on their Facebook pages:

Maverick Gaming is based in Las Vegas and has quietly become a significant player in the regional casino market. They own the Wendover Nugget and Red Garter casinos right over the border with Utah in West Wendover, Nevada. About 90 minutes West of Wendover they own three properties in Elko, Nevada–the Gold Country Inn & Casino, the Red Lion Hotel & Casino and the High Desert Inn. They also own nineteen card rooms in Washington.

Maverick’s retail and mobile sports betting in Colorado will be powered by IGT’s PlaySports technology. PlaySports is now operational in 15 states and 40 locations. The IGT website offers some very impressive numbers–they’ve processed 1 billion wagers to date and book a bet every 0.5 seconds.

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