- Third party lottery app Jackpocket has signed a partnership deal with WynnBET for New York State players.
- The partnership will start with a special Super Bowl promotion offering a bonus for Jackpocket players that open new accounts.
- Jackpocket is available in Arkansas, Colorado, Minnesota, New Hampshire, New Jersey, New York, Ohio, Oregon, Texas, and Washington, D.C.
If there’s one thing that sports betting companies love it’s co-promotional sponsorship deals. Just in time for Super Bowl Sunday, we’ve got an intriguing combination between WynnBET–the sports betting and interactive gaming division of Wynn Resorts–and third party lottery app Jackpocket. Jackpocket is ‘the first licensed third-party lottery app in the United States’. Jackpocket provides an easy, secure way to order official state lottery tickets and is now available in ten US states with more on the way. Jackpocket currently serves Arkansas, Colorado, Minnesota, New Hampshire, New Jersey, New York, Ohio, Oregon, Texas, and Washington, D.C.
There have been some questions about WynnBET’s future, with bearish comments from Wynn Resorts CEO Craig Billings about the current state of the US sports betting business. There have also been reports that Wynn Resorts is putting the Wynn Interactive division up for sale and will let it go at a discount price. Meanwhile, WynnBET has recently launched in New York State and Louisiana so for the time being at least they’re still in the game. WynnBET is available in Arizona, Colorado, Indiana, Michigan, New Jersey, Tennessee and Virginia along with New York State and Louisiana.
Here’s the particulars of the deal from the press release announcing it:
Jackpocket, the leading third-party app in the U.S. to provide a secure way to order official state lottery tickets, and WynnBET, the premier online sports betting and casino app from the global leader in luxury hospitality, Wynn Resort, today announced a partnership to deliver exclusive offers to New York State players.
The partnership kicks off with a joint “Big Game Big Deal” promotion available immediately in the Jackpocket app. Players in New York who sign up as new WynnBET customers through the Jackpocket app will receive $200 in free bets on WynnBET after placing their first $10 bet with odds -120 or greater (e.g., -100, +150, +2,000). As part of the promotion, customers will also get back their initial $10 deposit to WynnBET in the form of lottery credits to play on the Jackpocket app.*
The press release also offered this interesting statistic about the overlap between sports bettors and lottery players:
A 2021 Jackpocket user survey showed that over 13% of players had engaged in sports betting in the last 6 months. Jackpocket, which launched in New York in January 2020, is WynnBET’s first third-party lottery app partner.
Jackpocket CEO Peter Sullivan is happy to be partnering up with WynnBET:
“As Jackpocket expands into new gaming verticals and partnerships, we’re excited to provide special offers, exciting sweepstakes, and new chances to win back to our players. Teaming up with WynnBET ahead of the biggest night in football is a great opportunity to bring increased awareness to their online sportsbook and deliver more value to Jackpocket app users.”
It’ll be interesting to see what happens with WynnBET and Wynn Interactive in the months to come. Wynn Resorts is having their Q4 2021 earnings call on Tuesday, February 15 and maybe something will come out of that.