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Kaizen Gaming Launches Betano Sportsbook In United Kingdom

James Murphy
by in Gaming Industry on
  • Kaizen Gaming has launched its Betano Sportsbook platform in the United Kingdom.
  • The deal happened thanks to a partnership with BVGroup, formerly known as BetVictor.
  • Kaizen Gaming also launched the Betano brand in Ontario late last year.

Kaizen Gaming is expanding its global footprint by launching its Betano sportsbook brand in the United Kingdom, marking a significant step in the company’s growth strategy. This move comes through a strategic partnership with BVGroup (formerly known as BetVictor), a decision that merges Betano’s international brand presence with BVGroup’s cutting-edge technology and deep-rooted experience in the UK’s betting market.

Entering one of the world’s largest regulated online gaming markets is no small feat. Julio Iglesias Hernando, Kaizen Gaming’s Chief Commercial Officer, emphasized the importance of selecting the right partners to navigate such a competitive landscape. “The collaboration with BVGroup, a company known for its reputation and extensive experience in the UK, aligns perfectly with our mission. We are fully confident that this partnership will lead to significant success in the UK,” Hernando stated. He also reassured that responsible gaming and supporting the local sports community’s growth remain core to Kaizen Gaming and Betano’s initiatives in the UK, reflecting a shared vision with their partners.

Brent Almeida, BVGroup’s Chief Commercial Officer, expressed pride in partnering with Kaizen Gaming to introduce the Betano brand to the UK audience. “Kaizen Gaming has established itself as a premier operator in the online gaming sector, engaging with the largest sporting events globally,” Almeida remarked. He highlighted Betano’s involvement with prestigious events like the FIFA World Cup 2022 and the upcoming UEFA Euro 2024 and CONMEBOL Copa America 2024 as testament to its leading position. Almeida assured that BVGroup’s technological prowess and operational expertise would provide UK sports fans with a safe and enjoyable gaming experience, befitting the reputation of the Betano brand.

This UK launch is part of Kaizen Gaming’s broader strategy to extend its reach into key markets, following recent launches of the Betano brand in Nigeria and Ontario. With a focus on responsible gaming and community support, Kaizen Gaming is set to make a significant impact on the UK’s vibrant online gaming scene, leveraging its partnership with BVGroup to offer a unique and responsible betting experience to sports enthusiasts.

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