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GAN Technology Powers Sportsbook Launch At Michigan’s Soaring Eagle Casino & Resort

James Murphy
by in Gaming Industry on
  • Gaming technology company GAN has announced that their technology is powering the launch of sports betting and iGaming at Michigan’s Soaring Eagle Casino & Resort.
  • Soaring Eagle Casino & Resort is owned and operated by the Saginaw Chippewa Indian Tribe of Michigan.
  • Soaring Eagle is located in Mt. Pleasant, Michigan and is the largest gaming operation in the state with 210,000 square feet of casino floor space.

Michigan has a new online sports betting and iGaming option today as technology provider GAN has announced the launch of PlayEagle.com. PlayEagle.com is the online casino and sportsbook offering from the Soaring Eagle Casino & Resort. Soaring Eagle is owned and operated by the Saginaw Chippewa Indian Tribe of Michigan and is the largest gaming property in the state with over 210,000 square feet of casino floor space.

PlayEagle.com is already live and available for wagering for Michigan residents. The PlayEagle website has a message informing visitors that at this time betting is available only via the web interface. A mobile app for iOS and Android is forthcoming. Here’s a screenshot of the PlayEagle sportsbook:

If you’re interested in the technical details of how GAN’s technology is being leveraged here you go:

As previously announced under the terms of the agreement, GAN has deployed the Company’s GameSTACK™ enterprise software platform onto the client’s technical infrastructure deployed on-property. GAN has collaborated with the client to design and develop their iGaming and sports betting front-end web application together with counterpart native Apple iOS and Android apps. GAN will deploy the Company’s patented iBridge Framework to optimally monetize the Soaring Eagle patron database and leverage their on-property retail loyalty program later this year. Lastly, the scope of the previously announced agreement has been expanded to include fully managed marketing by GAN via the Company’s Marketing Services team specialists employed to drive online user acquisition and player retention acting in collaboration with Soaring Eagle’s on-property retail marketing and player development teams.

And we’ve got quotes, starting with Dermot S. Smurfit, President & CEO of GAN:

“We are thankful for Soaring Eagle’s confidence in our B2B platform offering and the opportunity to bring Michigan’s largest Tribal casino operator online. This launch for Soaring Eagle represents the best of GAN’s B2B services, purpose built for Tribal operators: Our highly optimized technology platform has combined with GAN’s comprehensive digital marketing services proven successful at user acquisition and retention marketing in other intra-State iGaming markets such as Pennsylvania and New Jersey. The Michigan market has been incredibly strong since its launch more than one year ago, and given Soaring Eagle’s strong brand, sizeable database and planned marketing investment, we believe this client, with GAN’s support, will take their fair share of the Michigan online gambling market.”

Up next is Melinda Coffin, Chief Executive Officer of Soaring Eagle:

“We are excited to leverage GAN’s proven technical capability, product offering and marketing performance in the State of Michigan to support our iGaming and online sports betting now operational on PlayEagle.com. GAN’s enterprise software and marketing expertise will help drive improved adoption and retention of our online offering for current and future players and we look forward to seeing the newly-launched online business complement our established retail gaming business in the coming years.”

Soaring Eagle has a retail sportsbook at their property which utilizes Kambi Technology. As for GAN, Soaring Eagle is the compnay’s fourth client in the state of Michigan and tenth client for real money online gambling technology in the U.S. Nine of these partnerships are with Native American tribal gaming operators.

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