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FanDuel Announces Promotional Partnership For Kentucky Derby

James Murphy
by in Horses on
  • FanDuel has announced a partnership with Churchill Downs and the Kentucky Derby.
  • FanDuel TV (formerly known as TVG) will broadcast live on Churchill Downs leading up to the Kentucky Derby.
  • The Kentucky Derby will be run on May 4, 2024

FanDuel is gearing up to deliver an extraordinary experience for the 150th anniversary of the Kentucky Derby, positioning itself as the only sportsbook in North America where fans can bet on the iconic horse race. The company is setting the stage for an unforgettable “Run for the Roses” with a suite of offers, activations, and top-tier coverage to ensure fans have exceptional access both on-site and online.

As a pioneering force in the online gaming industry, FanDuel remains the only sportsbook that integrates horse racing wagering with traditional sports betting under one account. This feature allows customers to place bets not only on the Kentucky Derby but also on the Kentucky Oaks and all other races at Churchill Downs during the event days. To enhance the betting experience, FanDuel is introducing a “$20 No Sweat Bet” for the Derby, which offers up to $20 back as a racing bonus if a customer’s single horse win wager does not win.

FanDuel’s commitment to the Derby experience is emphasized by Andrew Moore, General Manager of Racing, who stated, “The Kentucky Derby is not just a race but a venerable sports tradition, and our collaboration with Churchill Downs for its 150th running is something we take great pride in.” He highlighted the company’s unique position in the market, offering a unified account for sports and horse racing bets, which not only simplifies the betting process but also attracts new enthusiasts to the sport of horse racing.

Adding to the excitement, FanDuel TV will broadcast live from Churchill Downs throughout the week, providing unparalleled coverage of the Derby preparations. Beginning on Saturday, April 27, fans can tune into FanDuel TV and FanDuel TV+ for comprehensive pre-race coverage, which includes everything from live races (excluding those under NBC’s exclusive rights) to expert analysis and commentary.

Kevin Grigsby, Executive Producer and SVP of FanDuel TV, shared his enthusiasm about providing live coverage during Derby Week, saying, “There is no event bigger in horse racing than the Kentucky Derby, and we are thrilled to offer our audience in-depth access and coverage right from the heart of the action.”

The coverage will feature insights from respected racing experts and handicappers such as Todd Schrupp, Christina Blacker, and others, including Larry Collmus, known as the “voice of the Derby.” FanDuel TV will also present exclusive interviews with key figures in the racing world, enhancing the viewer’s understanding and enjoyment of the event.

Moreover, Emmy-winning host Kay Adams will present her show “Up & Adams” live from Churchill Downs on May 2 and May 3, which will include a mix of sports personalities and celebrities as guests to commemorate the Derby’s milestone anniversary.

FanDuel is also hosting its inaugural Kentucky Derby Party on May 3 at Old Forester’s Paristown Hall in Louisville. The exclusive event will feature performances by country music sensation Luke Bryan and Grammy-winning R&B artist Ne-Yo, adding a musical flair to the festive week.

For more details on how to wager on the Kentucky Derby through FanDuel and to stay updated on all Derby-related activities, visit FanDuel’s dedicated sections on their sportsbook app or website.

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