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ESPN BET Launches On Opening Day Of Sports Betting In North Carolina

James Murphy
by in Gaming Industry on
  • ESPN BET is one of several books launching on opening day of North Carolina’s sports betting market.
  • ESPN BET is a partnership between the TV network and Penn Entertainment.
  • ESPN Bet is now live in 18 US states.

Today marks a significant milestone in North Carolina’s sports betting landscape as ESPN BET, the official sportsbook of ESPN, launches in conjunction with the state’s opening of its legal sports betting market. This development introduces a state-of-the-art mobile and web betting platform to North Carolina fans, featuring an extensive array of betting options. These include straight bets, cross-sport parlays, props, and in-game wagering, complemented by daily odds boosts, custom offers, and exclusive promotions. Moreover, the platform uniquely integrates with ESPN content and personalities, enhancing the betting experience. Managed by PENN Entertainment (Nasdaq: PENN), ESPN BET is now operational in 18 states across the U.S.

To celebrate this launch, ESPN BET is organizing a special event on March 15 for fans aged 21 and over at Rally in Charlotte. The celebration will feature an appearance by ESPN’s Stephen A. Smith, starting at 5:30 p.m. Attendees can look forward to complimentary refreshments, music, engaging activities, prize giveaways, and a multitude of screens showcasing the March college basketball frenzy.

Jay Snowden, CEO and President of PENN Entertainment, expressed enthusiasm about the expansion into North Carolina, the first state to launch under the ESPN partnership. “We’re thrilled to bring ESPN BET to North Carolina,” Snowden said, highlighting the collaborative effort with the North Carolina State Lottery Commission and other stakeholders in establishing a regulated sports betting environment in the state.

Mike Morrison, Vice President of ESPN BET and ESPN Fantasy, also commented on the significance of the North Carolina launch. “This marks a significant stride forward, building on the momentum from our inaugural launch in November. Now, fans have the chance to align themselves with a sportsbook backed by the trusted ESPN brand,” Morrison stated, emphasizing the unique sports wagering experience offered by ESPN BET.

Through a strategic partnership with Quail Hollow Club, a distinguished private golf club in Charlotte known for hosting premier golfing events, PENN secured market access in North Carolina. This collaboration also designates ESPN BET as the exclusive official betting operator for the Wells Fargo Championship, a PGA TOUR Signature Event scheduled to take place at Quail Hollow Club in May.

In its commitment to fostering a responsible gaming environment, PENN and ESPN are dedicated to ensuring that customers can enjoy their gaming experience safely. ESPN BET provides an array of Responsible Gaming tools and resources, including options to set limits on time, deposits, and wagering amounts, highlighting the importance of responsible betting practices. For more details on these initiatives and to explore the sports betting platform, visitors can head to espnbet.com/rg.

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