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DraftKings Signs Promotional Partnership Deal With NYRA

James Murphy
by in Horses on
  • DraftKings has announced a partnership deal with the New York Racing Association (NYRA).
  • The deal will have DraftKings become an ‘official betting partner’ for the Saratoga Race Course and the Belmont Stakes.
  • DraftKings will also be the presenting sponsor for the Travers Stakes.

DraftKings, a leader in the sports betting arena, has struck a landmark agreement with the New York Racing Association (NYRA) to become an official betting partner for two of the most iconic events in the world of horse racing: Saratoga Race Course and the Belmont Stakes Racing Festival. Additionally, DraftKings will be the presenting sponsor of the historic Travers race.

This partnership is set to highlight the 155th edition of the $1.25 million DraftKings Travers on August 24, which promises to be the crown jewel of the 2024 summer meet at Saratoga Race Course. Spanning from July 11 to September 2, the summer meet at Saratoga is one of the most eagerly anticipated events on the racing calendar.

DraftKings Travers Day will be packed with action, featuring a total of five Grade 1 events and garnering live national television coverage across FOX and the FOX Sports family of networks. This prestigious day of racing not only showcases the sport’s finest but also brings together enthusiasts from across the nation.

Christopher Cipolla, DraftKings’ general manager of horse racing, expressed enthusiasm about the collaboration, stating, “Bringing DraftKings and DK Horse back to Saratoga for a second consecutive year is a tremendous honor. Our involvement throughout the summer at one of the world’s most revered race tracks and our role as the presenting sponsor of this year’s Travers and Acorn underscore our deep commitment to horse racing.”

Under this sponsorship deal, DraftKings’ advance deposit wagering service, DK Horse, will be prominently featured throughout the 2024 Belmont Stakes Racing Festival, and it will also serve as the presenting sponsor of the $500,000 DK Horse Acorn. The DK Horse Acorn is slated to be a highlight on the second day of the Belmont Stakes Racing Festival, June 7, alongside three other Grade 1 events.

Tony Allevato, NYRA’s Chief Revenue Officer, lauded DraftKings’ involvement, highlighting the impact it will have on broadening the audience for horse racing. “DraftKings is a premier brand in the fast-evolving sports wagering market, and this partnership will play a pivotal role in introducing world-class racing to a broader audience of fans and bettors. We are looking forward to an exceptionally exciting year at Saratoga Race Course and are grateful for DraftKings’ support of New York horse racing.”

This strategic partnership marks a significant moment for both DraftKings and NYRA, promising to enrich the racing experience for fans and bettors alike while further promoting the sport of horse racing to a wider audience.

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