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DraftKings Opens Retail Sportsbook At The Queen Baton Rouge

James Murphy
by in Gaming Industry on
  • DraftKings has opened their latest retail sports betting facility at The Queen Baton Rouge Casino.
  • The Queen is billed as the first land based casino in the area and is the former Hollywood Casino riverboat.
  • The new DraftKings sportsbook has twenty betting kiosks and four betting windows.

DraftKings has announced the opening of their newest retail sportsbook at The Queen Baton Rouge casino in Louisiana. The Queen Baton Rouge is on the site of the former Hollywood Casino riverboat gaming property. I guess that means technically this isn’t a *new* DraftKings but a remodeled DraftKings since they operated a temporary retail facility at the Hollywood Casino prior to its remodeling.

The Queen Baton Rouge is billing itself as the area’s first land based casino. Not that the former ‘riverboat’ property was really much of a boat. To their credit, Louisiana has done away with the riverboat charade in a rare display of maturity and clear thinking at the state regulatory level. The property reopened last Friday following an $85 million redevelopment project. Based on the photos, they did a nice job with the place which now has an airy vibe and a somewhat industrial aesthetic through much of the casino. Baton Rouge isn’t exactly the ‘garden spot of the south’ and the location of the property leaves much to be desired unless you’re a fan of oil refineries. Given how little they had to work with the redevelopment looks decent. Here’s the old boat based casino:

Here’s the exterior of the remodeled property:

The property now weighs in at 100,000 square feet including a 30,000+ square foot gaming floor. In addition to the DraftKings retail book, the casino offers 731 gaming machines, 18 table games and ‘various electronic table options’. The food and beverage has been updated and there’s even a Shaquille O’Neal owned Big Chicken among the mix.

As for the sportsbook, it offers a 28 foot video wall along with an assortment of high def TVs. Your wagering needs are handled by 20 self serve kiosks and four full service betting windows. Here’s a picture of the sportsbook that I purloined off of the property’s Instagram account:


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