- Malta based ComeOn! has obtained a license from the Alcohol and Gaming Commission of Ontario (AGCO) to enter the province with their eponymous gaming platform.
- The specifics of the ComeOn! Ontario offering remain to be seen but in other jurisdictions the company offers casino games and sports betting.
- A launch date for Ontario remains ‘TBA’.
Another company has started the process of launching in Ontario’s red hot gaming market. The latest entrant is Malta based ComeOn! (yep, they stylize their name with the exclamation point). The database information at the Alcohol and Gaming Commission of Ontario (AGCO) website lists an April 21, 2022 effective date. ComeOn! has some other procedural requirements to fulfill before they can enter an operating agreement with the province’s digital gaming gatekeeper, iGaming Ontario, and open for business.
ComeOn! is a fairly well known brand in Europe though Ontario is their first entry into a regulated jurisdiction in North America. The brand’s website indicates that they were launched in Stockholm in 2010 and are now based in St. Julians, Malta which is becoming a major hub for the world gaming industry. Here’s what the company says about their operating philosophy:
We believe betting should be clean, easy and entertaining. Everything we do is driven by this. From our website to our apps, we offer a wide range of offers across Sport and Casino specially designed to give you the best betting experience. We’re constantly releasing new games, coming up with fresh ideas and keeping our ears to the ground for the latest trends to make sure we’re ahead of the curve. From up-to-the minute odds to unique bonuses and numerous payment providers, we’ve got every angle covered. Being a bookmaker is great, but we’re not a one-trick pony. We have live sports coverage, betting previews and tips. We’re not shy of an opinion either, so head to our blog for some top sport articles. Having a great time is important, but it shouldn’t come with any doubt. We’re regulated by the Gambling Commission and don’t skimp on privacy. All your information is stored 100% safely and securely with us. Compromising on your experience isn’t our style.
True to their word, the website is very clean and easy to navigate. Here’s the main page of the ComeOn! sports betting interface:
They focus on casino and sports betting internationally and presumably that’s what they’ll be offering in Ontario. Here’s a quote from ComeOn! Group CEO Juergen Reutter who doesn’t add much in the way of context:
“With Ontario regulating, we are delighted to have been granted a licence in one of the largest regulated states in North America. ComeOn has been one of our flagship brands for more than 12 years and is powered by our proprietary iGaming platform we keep innovating to provide an exciting and safe player experience to our customers.
“We will bring WeSpin and other casino innovations to the market, as we have done in so many locally regulated markets before. To add, this licence process has showcased once more the strength of our teams coming together to make this happen in a timely fashion.”
Since CEO Reutter emphasizes operating in a ‘timely fashion’ I’m thinking that they’ll be launching in Ontario sooner rather than later.