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Caesars Sportsbook Set For North Carolina Launch

James Murphy
by in Gaming Industry on
  • Caesars Sportsbook has announced plans to launch in North Carolina.
  • The North Carolina market access is in partner ship with the Eastern Band of Cherokee Indians.
  • Caesars also operates two land based casinos within North Carolina.

Caesars Entertainment is gearing up to debut its mobile sportsbook in North Carolina, courtesy of a strengthened alliance with the Eastern Band of Cherokee Indians, pending the nod from regulatory bodies.

With plans to introduce mobile sports betting coinciding with North Carolina’s initiation of online sports wagering on March 11, Caesars Sportsbook is poised for expansion. This move extends the company’s existing footprint, which already includes two brick-and-mortar sportsbooks within the state, located at Harrah’s Cherokee Casino Resort in Cherokee, and Harrah’s Cherokee Valley River Casino & Hotel in Murphy.

This enhancement of the partnership grants Caesars Sportsbook the sole rights to mobile sports betting operations at these two casino venues, as well as across the Eastern Band of Cherokee tribal territories in the western part of North Carolina.

Eric Hession, President of Caesars Digital, highlighted the significance of this development:

“Our relationship with the Eastern Band of Cherokee Indians has spanned more than two decades. Expanding this longstanding partnership allows us to build on the premier sports wagering experience enjoyed at our in-person sportsbooks by bringing a responsible way to enjoy sports at a deeper level to the hands of North Carolinians 21 and older across the state. We’re thankful to the Eastern Band of Cherokee Indians and to the North Carolina State Lottery Commission and its Sports Betting Committee for making this possible and we look forward to the launch of mobile sports betting in the Tar Heel State.”

Adding to the enthusiasm, Michell Hicks, Principal Chief of the Eastern Band of Cherokee Indians, stated:

“We are excited for this new venture with Caesars Entertainment and the enhancements it provides to our Tribal enterprise. We look forward to the continued opportunities that will benefit the future of our membership.”

Following the announcement, shares of Caesars Entertainment Inc. (NASDAQ:CZR) experienced a decline, closing 2.55% down at $44.27 per share in New York on Tuesday.

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