- Malta based Betway has signed a multiyear partnership to be the ‘Official Betting Partner’ of the Mercedes Cup Tennis Tournament.
- Betway has previously signed sponsorship deals with the Mutua Madrid Open, Miami Open and Estoril Open tennis events.
- Betway has launched their sports betting app in Colorado with more states on the way.
Malta based Betway is a well known brand throughout Europe but one that is just now being established in the nascent US betting market. Betway has launched their mobile sports betting platform in Colorado with more states in the pipeline. As they look to build their brand in the United States and maintain their status elsewhere they’ve placed a priority on sponsorship deals with major leagues, teams and events internationally. In addition to the promotional partnerships they’ve forged in the major US team sports they’ve made tennis a priority worldwide. They’ve previously signed sponsorship deals with the Mutua Madrid Open, Miami Open and Estoril Open tennis events. Most recently, they’ve announced a deal to become the ‘Official Betting Partner’ of the Mercedes Cup Tennis Tournament.
The Mercedes Cup–previously known as the Stuttgart Open–dates back to 2016. The ATP Tour 250 event was contested on clay until 2014 when the move was made to a grass court. The Tennis Club Weissenhof is the host of the tournament set to begin on June 8, 2021. The 2020 version of the tournament was not held due to the COVID-19 pandemic. Betway is the only gaming related sponsor and the majority of other sponsors are German based companies. Emirates Airlines and Lavazza Coffee are two of the other major international sponsors.
Betway CEO Anthony Werkman emphasized his company’s commitment to tennis:
“We are overjoyed to become the Official Betting Partner of the Mercedes Cup tournament.”
“We continue to showcase our support of Tennis around the world and we look forward to being part of such a historic event.”
MercedesCup tournament director Edwin Weindorfer is happy to have Betway on board as a sponsor:
“In challenging times like these, we are very happy to have agreed on a sponsoring deal for the MercedesCup with a worldwide successful company like Betway. As a global player, Betway strategically focuses on tennis. This goes to show that the sport of tennis works very well as a communication platform. The MercedesCup takes center stage in Betway’s international orientation – not least due to the comprehensive live TV broadcast offering, digital presence & innovation as well as the social media and fan engagement initiatives of the grass court highlight at the TC Weissenhof”
Betway recently announced a partnership with the National Hockey League and has previously signed deals with the Brooklyn Nets, Chicago Bulls, Cleveland Cavaliers, LA Clippers and Golden State Warriors of the NBA and the Los Angeles Kings and New York Islanders of the NHL.