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BetRivers Partners With Chicago Bears Legend Mike Ditka To Serve As Brand Ambassador

Ross Everett
by in NFL on
  • BetRivers has announced that Chicago Bears legend Mike Ditka has signed on as a brand ambassador.
  • Ditka played 12 seasons for the Bears and was coach of the 1985 Chicago team, arguably the best team in NFL history.
  • BetRivers is the ‘Official and Exclusive Sportsbook Partner’ of the Chicago Bears.

Rush Street Interactive has announced that NFL Hall of Famer Mike Ditka has signed on as a brand ambassador for their BetRivers sportsbook brand. Ditka had a legendary career as a player and coach for the Chicago Bears and BetRivers is the ‘Official and Exclusive Sportsbook Partner’ of the team.

Ditka played 12 seasons for the Bears and was the first pure tight end to ever be elected to the Hall of Fame. He’s one of only two NFL players to have won a Super Bowl as a player, an assistant coach, and a head coach. Ditka has also been active as a broadcaster and color commentator for ESPN and NBC. He’s best known as head coach of the 1985 Chicago Bears. The ’85 Bears won Super Bowl XX and are arguably the greatest team in NFL history. The success of the ’85 Bears propelled Ditka into mainstream stardom as evidenced by this clip with the great Johnny Carson:

Richard Schwartz, President of BetRivers parent Rush Street Interactive, is excited to welcome Ditka on board:

“We are honored to partner with one of the greatest coaches in NFL history; someone who has deep roots in Chicago and is one of the most important figures in modern sports and culture. Mike Ditka was successful at every level of the game, from player to coach to analyst, and we’re thrilled for him to bring his knowledge and passion to our sports betting arena at BetRivers.com.”

“Mike Ditka certainly knows how to win the big game. He was an NFL champion with the 1963 Bears, and is a three-time Super Bowl champion, winning as an assistant coach for the Cowboys in Super Bowl XII, and coaching the Bears to victory in Super Bowl XX, and we’re now proud to have him on our winning team.”

The press release announcing the partnership outlined some of Ditka’s duties as brand ambassador:

The partnership makes the head coach of the celebrated 1985 Bears, famed for being one of the greatest football teams ever after winning Super Bowl XX, an exclusive NFL brand ambassador of the BetRivers brand. Coach Ditka will also serve as a BetRivers.com spokesperson and will be engaged in great upcoming promotions and events on BetRivers platforms. With RSI’s new streaming capabilities, Ditka will have the power to stream to our BetRivers bettors directly from our app. Ditka will provide his insight and unique perspective on the NFL on @BetRivers social media, additional digital and traditional media platforms. NFL fans will also enjoy “Da Coach’s Picks of the Week” as well as “Beat Da Coach”, a weekly web video that will focus on upcoming Chicago Bears games during regular and postseason.

Ditka had this reaction about his new relationship with BetRivers:

“As a coach my philosophy has always been one thing—to win. BetRivers strives to develop trusting relationships with its players. I’m really looking forward to helping strengthen those bonds even further by offering advice to its players on how to win.”

The press release also pointed out that Ditka has deep roots in the Pittsburgh area–another BetRivers market:

Aside from Chicago, Ditka also has deep roots in Pittsburgh, Pennsylvania. “Iron Mike” says he got his nickname from being born and raised in the “steel” town area. Ditka played for the University of Pittsburgh from 1958 until 1960. In 1997, his #89 jersey was retired by the college. He was inducted into the University of Pittsburgh Athletics Hall of Fame in 2018.

Rush Street Interactive operates the BetRivers and PlaySugarHouse brands. They are currently live with retail and/or online betting in Pennsylvania, Illinois, New Jersey, New York, Michigan, Indiana, Virginia, Colorado, Iowa and West Virginia.

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