- BetMGM has announced the launch of their mobile/online sports betting platform in Maryland.
- Maryland’s online gaming market launched on November 23, 2022.
- BetMGM has a retail presence in Maryland at the MGM National Harbor near Washington, DC.
The mobile sports betting market in Maryland is up and running and no surprise that BetMGM is one of the first to the party. BetMGM went live on the day that mobile betting launched in Maryland (November 23, 2022) and immediately sent out the press release announcing such. The mobile app is available for iOS, though the press release indicates that ‘Android is soon to follow’. As of now, it’s not showing up on the Android Play Store. They’re also taking bets via their online platform at www.betmgm.com.
As you’d expect, BetMGM’s announcement emphasized their retail presence in Maryland:
BetMGM, a leading sports betting and iGaming operator, launched its mobile app in Maryland today giving customers access to a variety of online betting options and benefits tied to MGM Resorts’ premier destinations nationwide, including MGM National Harbor.
The BetMGM app offers a user-friendly sports betting platform experience, giving Maryland sports fans the ability to customize pre-game, live in-play, futures and parlay wagers. Additionally, integration with MGM Rewards allows Maryland’s BetMGM users to redeem their gameplay for world-class experiences at MGM Resorts properties nationwide including MGM Grand, Bellagio and ARIA in Las Vegas, Borgata in New Jersey, and Beau Rivage in Mississippi.
In contrast to FanDuel–which forced me to improvise a simulated press release quote–BetMGM CEO Adam Greenblatt was on hand to do the job for his company:
“This is a significant milestone that elevates our vision to deliver world-class entertainment to sports fans in the DC-Maryland-Virginia (DMV) region. The convenience of our best in-class mobile app connects directly to the engaging atmosphere we’ve created in our retail sportsbooks at MGM National Harbor and Nationals Park.”
The press release goes into more detail about the BetMGM Sportsbook & Lounge at MGM National Harbor, as well as the retail sportsbook at Nationals Park in Washington DC:
The mobile app complements the BetMGM Sportsbook & Lounge at MGM National Harbor that opened in December 2021. The BetMGM Sportsbook features a 360-degree jumbotron and 110-foot state-of-the-art wrap-around screen. MGM National Harbor has more than 40 sports betting kiosks located throughout the casino, a second BetMGM Sportsbook on the casino’s second level and a BetMGM betting counter and four kiosks at TAP Sports Bar.
BetMGM strengthened its commitment to the DMV in January 2022 when it opened the first retail sportsbook connected to a Major League Baseball stadium at Nationals Park in Washington, D.C. That followed the launch of the BetMGM mobile app in Virginia in January 2021.
Melonie Johnson, MGM National Harbor’s President & COO, also got the mic for a press release quote:
“Today’s announcement is monumental as it allows us to expand our sports betting offerings and connect with guests beyond our resort’s walls. The BetMGM Sportsbook & Lounge is an incredible amenity, and the addition of the mobile app further enhances our customer experience.”
Speaking of which, is emphasizing a sportsbook’s ‘roots’ or ‘commitment’ to a certain city, state or region an effective marketing strategy? Everyone tries to do it to some extent, some providers more than others. I’ve patronized countless retail and online gaming providers during my life and this has never entered my mind. I get that companies need to sometimes play along with state gaming commissions about the benefits they bring to a jurisdiction, but does it ‘move the needle’ with the actual betting public? The ‘we’ve got deep roots in <insert city, state or region name here>’ strategy doesn’t really bother me–I’m just wondering about its efficacy.