- BetMGM has opened a branded sports lounge inside Nashville’s Bridgestone Arena.
- The BetMGM Sports Lounge Restaurant & Bar opened for business on January 9, 2024.
- BetMGM signed a partnership deal with the Nashville Predators in December 2022.
Retail sportsbooks might not bring in the wagering handle of online platforms but they’re a great way to build a brand. In states that lack the vision to offer retail sports betting a popular ‘workaround’ is the ‘branded sports lounge’. BetMGM, in collaboration with the Nashville Predators and Delaware North, has launched a new sports lounge in Tennessee. Situated in Nashville’s Bridgestone Arena, the BetMGM Sports Lounge Restaurant & Bar, encompassing 8,753 square feet, welcomed the public for the first time on January 9.
Matt Prevost, BetMGM’s chief revenue officer, remarked, “The debut of the BetMGM Sports Lounge at Bridgestone Arena is part of our mission to deliver an all-encompassing entertainment experience to Tennessee whether they watch the games at home or in person. Our partnership with the Nashville Predators has been an immense success since we launched in Tennessee, and we look forward to expanding this relationship through dynamic moments that benefits the fans.”
Expressing his excitement, Nashville Predators’ senior vice president of operations, Dave Urso, said, “The BetMGM Sports Lounge marks an exciting collaboration between the Nashville Predators, Delaware North and BetMGM, bringing a fresh and dynamic dining experience to our fans and visitors. We’re thrilled to see this innovative project come to life at the intersection of our passionate hockey community and Nashville’s iconic entertainment scene.”
Adding to the enthusiasm, Michael Geczi, Delaware North’s general manager at Bridgestone Arena, stated, “The BetMGM Sports Lounge Restaurant & Bar is more than just a place to eat; it’s a destination that fits right in with the vibe of Bridgestone Arena and the vibrant energy of Broadway. We’re thrilled to go beyond game and event days, offering a dining experience that keeps fans feeling that connection to the arena year-round.”
In a significant move, BetMGM formalized its role as an official sports betting partner of the Nashville Predators in December 2022.