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Betfred Sports Enters Louisiana Sports Betting Market In Partnership With Paragon Casino Resort

Ross Everett
by in Gaming Industry on
  • Betfred Sports has announced their entry into Louisiana in partnership with the Paragon Casino Resort.
  • The Paragon property is owned by the Tunica-Biloxi Tribe of Louisiana and located in Marksville.
  • Betfred Sports is currently live in Iowa, Pennsylvania, Colorado and Louisiana with forthcoming launches in Nevada, Washington, Virginia and Arizona.

Betfred Sports is quietly expanding their reach into new US jurisdictions after becoming an important player in Colorado and Iowa. They’ve launched in Pennsylvania–a market fraught with potential though limited by an absurdly high tax rate–and are in the process of launching in Arizona, Virginia and Washington. Betfred Sports is also coming to the Silver State of Nevada and will be operating the sportsbook at the new Virgin Hotels Las Vegas property. The company has also just an announced the impending launch of a retail sportsbook in the state of Louisiana.

Betfred Sports will operate a sportsbook at the Paragon Casino Resort in Marksville, Louisiana which is located in the central part of the state approximately 90 minutes north of Lafayette and 3 hours northwest of New Orleans. The sportsbook will be located at The Draft Room sports bar and restaurant inside the Paragon Casino Resort and will be opening to the public starting Wednesday, October 6.

The press release announcing the launch of the Betfred Sports operation at the Paragon Casino Resort described the amenities they’ll offer and why Louisiana is such an attractive state for sports betting:

Betfred Sports will operate a traditional sportsbook in The Draft Room – Paragon’s newest amenity – comprised of traditional theater seating, a custom video wall, betting counters and kiosks. The Draft Room’s restaurant and bar offers fan favorite foods, cold draught beers, and multiple seating options sure to please any sports fan including 112 TVs surrounded by table and bar seating, plus three VIP fan caves for private gatherings. With this many options, sports fans won’t miss a minute of the action.

Louisiana is the home of almost 5 million people, 2 major league teams, and plenty of sports fans ready to get in on the action. The Draft Room offers full-service betting, so both locals and out-of-state travelers can wager on their favorite teams from across the country.

In addition to the sportsbook, the Paragon Casino Resort offers a 64,000-square-foot gaming floor, 1,000 Las Vegas-style slot machines and 500 hotel rooms for out of town guests along with golf and a day spa. Marshall Sampson, Sr., General Manager of the Paragon Casino Resort, is happy to have another reason for out-of-towners to visit his property:

“Our partnership with Betfred Sports marks a new chapter for Paragon – which has always been a source of pride for Marksville and the people of Louisiana. With this new partnership, I hope visitors from across the region will have the chance to experience it for themselves. Together, we are offering a first-class sports betting platform and venue that will make Paragon Casino Resort the place to bet and watch games in Louisiana.”

The Paragon Casino resort is owned by the Tunica-Biloxi Tribe of Louisiana. Tribal chairman Marshall Pierite welcomed the Betfred Sports addition to town:

“As a native Louisianan and Chairman of the Tunica-Biloxi Tribe of Louisiana, I am thrilled to help usher in sports betting to our state. This partnership with Betfred Sports promises continued success for Paragon as we continue our mission to provide a first-class gaming destination and vacation experience to our neighbors and guests coming to Central Louisiana.”

Mark Stebbings, Betfred Group COO, is pleased to extend his company’s offerings into a new jurisdiction:

“Louisiana is an exciting opportunity for Betfred Sports to continue its expansion in the U.S. after successful launches in Iowa, Colorado and Pennsylvania. We look forward to utilizing our 50 years of bookmaking experience with our fantastic partner, Paragon Casino Resort, to bring the best sports betting experience to bettors in the state.”

The Paragon Casino Resort opened in 1994, at the time making it the first land based casino in the state of Louisiana.

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