- Betfred has announced a promotional partnership with Loudoun United FC of the United Soccer League (USL).
- The AHL is the second tier North American soccer circuit behind Major League Soccer (MLS).
- Betfred is now live in seven US states and recently launched in Ontario.
Betfred Sports is continues to expand their their US market reach. They started their US subsidiary in 2019 and quickly launched in Colorado and Iowa. They’ve since announced that Ohio is next up. They’ve also launched in Pennsylvania–a market fraught with potential though limited by an absurdly high tax rate–along with Arizona, Maryland and Louisiana. Betfred Sports is also coming to the Silver State of Nevada and will be operating the sportsbook at the Virgin Hotels Las Vegas property.
They’ve now added Virginia to the ‘coming soon’ list. Betfred has recently announced a multi-year partnership with Loudoun United FC of the United Soccer League (USL). The agreement makes Betfred the team’s official sports betting partner and gives them market access in the state of Virginia. Betfred will also be the back-of-jersey sponsor for the Red-and-White home and away kits beginning with the 2023 USL Championship Season with ‘additional brand integrations’ forthcoming.
Bryan Bennett, COO of Betfred USA Sports, offered this comment on behalf of his company:
“Betfred has a long history of successful sponsorships of soccer clubs in the UK, and we couldn’t be more excited to enter into our first partnership in the US with Loudoun United. The club has built a solid foundation over the last four years, and we look forward to a long partnership to build the Loudoun United fanbase and Betfred Sportsbook in Virginia over the coming years.”
Doug Raftery, Loudoun United FC Executive Business Officer, spoke on behalf of the team:
“Our partnership with Betfred enables us to enhance the fan experience and helps provide additional opportunities to engage with our ever-growing Red-and-White Community. We look forward to working with Betfred to create a great environment on and off the field for seasons to come.”
The Betfred mobile platform will launch in Virginia in early 2023.