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Bet99 Signs Canadian Soccer Standout Sebastian Giovinco As Brand Ambassador

James Murphy
by in Soccer on
  • Bet99 has announced the signing of Canadian National soccer team and Major League Soccer (MLS) superstar Sebastian Giovinco to its roster of brand ambassadors.
  • Giovinco is the all-time leading scorer for Ontario’s Major League Soccer team, FC Toronto.
  • Giovinco joins other high profile Canadian athletes as a Bet99 brand ambassador including Toronto Maple Leafs’ superstar Auston Matthews and MMA legend Georges St. Pierre.

2022 has been a big year for Canadian facing sportsbook Bet99. They were acquired by lottery and gaming technology provider Kings Entertainment and have launched in Ontario after licensing by the provincial Alcohol and Gaming Commssion (AGCO). They’ve also signed on some of Canada’s most famous athletes including Toronto Maple Leafs superstar Auston Matthews and MMA great Georges St. Pierre. They’ve now added another name to their roster of brand ambassadors, welcoming Canadian soccer standout Sebastian Giovinco to the fold.

Giovinco is a former member of Canada’s national team and the all time leading scorer for Major League Soccer (MLS) side Toronto FC. He’s joining Bet99 just in time for the World Cup, but a press release announcing the deal indicates that he’ll continue in this role after the event has concluded. Here’s some of what Bet99 is planning for Giovinco:

BET99 and Giovinco will launch the partnership on Instagram with a number of celebratory fan giveaways, including signed soccer balls and merchandise. Giovinco will also host an Instagram Live appearance with BET99 and provide picks and predictions for upcoming World Cup games.

Giovinco will join the BET99 SOCCER HOUSE watch party on November 27, 2022 at local Toronto sports pub, The Firkin on Bay Street, where Giovinco will lead supporters of Team Canada in cheering on the team’s second World Cup match. Giovinco will also post pre-game and halftime hits, led by OneSoccer writer and sportscaster James Sharman, and which will be shared on all BET99 channels, including BET99TV.

Jared Beber, CEO of BET99, is pleased to add another big name Canadian athlete to his company’s roster of endorsers:

“We’re thrilled to have drafted Sebastian to the BET99 team,” said Jared Beber, CEO of BET99. “His stature and record in the Canadian and international soccer community is unparalleled, and the insights and excitement that he’ll bring to Team Canada, our players and our platform is a game-changer.”

Giovinco added his comments about the new partnership with Bet99:

“Partnering with BET99 is a great opportunity and this is perfect timing. As the World Cup heats up and Canada makes a run for the first time in 36 years, I’m really excited to join a truly Canadian online sports betting company in rooting for the team. And joining this top-notch roster of BET99 ambassadors is an incredible honour.”

Canada’s national soccer team is coming off of a very hard fought 1-0 loss to highly touted Belgium in their opening game of World Cup Group Play. They’ll continue their campaign on Sunday, November 27 as they take on Croatia at 11:00 AM Eastern Time.

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