- bet365 has signed on as an Official Betting Operator of the PGA Tour through 2024.
- bet365 is the sixth ‘Official Betting Operator’ for the PGA Tour joining FanDuel, PointsBet, BetMGM, DraftKings and betPARX.
- The promotional partnership covers Canada, the United Kingdom, Ireland and Australia.
The PGA Tour has announced that bet365 has inked a content and marketing partnership through 2024. As a result, bet365 has been named as an ‘Official Betting Operator’ of the PGA Tour. The deal covers Canada, the United Kingdom, Ireland and Australia and apparently doesn’t involve bet365’s US facing operations. bet365 is currently live in New Jersey and at some point will be launching in Colorado in partnership with Century Casinos. Most recently, bet365 launched in what has become North America’s best sports betting jurisdiction, the Canadian province of Ontario.
bet365 is the sixth ‘Official Betting Operator’ of the PGA Tour and the first outside of North America. They join five North American based sportsbooks–FanDuel, PointsBet, BetMGM, DraftKings and betPARX. With the exception of betPARX, all of the sportsbooks with PGA’s imprimatur have launched in Ontario.
Here’s the breakdown of what bet365 gets out of the deal with the PGA Tour and where they get it:
bet365 becomes the TOUR’s first OBO outside of North America with territories including the United Kingdom, Ireland and Australia in addition to Canada.In the United Kingdom, Ireland and Australia, bet365 will serve as the exclusive source for odds on the leaderboard and player pages on PGATOUR.COM and on TOURCast, the TOUR’s award-winning platform that allows fans to follow every shot from each group with a 3D rendering of the golf course. bet365 will further activate the relationship by having a brand presence across PGA TOUR media properties including on international market inventory on PGA TOUR.com, managed by Warner Bros. Discovery (WBD) under their strategic partnership with the TOUR, as well as on WBD platforms such as Golfdigest.com in the United Kingdom, Ireland, Australia and Canada.
Additionally, bet365 will have rights in the United Kingdom, Ireland, Australia and Canada to use PGA TOUR marks, rights to advertise within TOUR media and TOUR partner platforms.
The press release from the PGA Tour also notes that bet365 was the first sportsbook to integrate the Golf Event Centre product from IMG ARENA:
bet365 was the first sports betting operator to integrate the IMG ARENA Golf Event Centre product, which is an unparalleled, front-end sports betting solution, designed to revolutionize the golf betting experience by enabling interactive in-play betting on the sport. Created in association with the world’s leading golf tours, the Golf Event Centre is a real-time experience for golf fans and bettors. The industry-first product is the only place to find fast, comprehensive, shot by shot data and markets, live streaming which is purpose-built for in-play betting, and interactive course visualizations. The Golf Event Centre is available to sports betting operators worldwide where betting is legal.
Scott Warfield, Vice President of Gaming at the PGA TOUR, is pleased to sign on another sportsbook:
“We are excited to work with bet365 to expand the TOUR’s sports betting initiatives outside of North America. bet365 was the first operator to integrate the TOUR’s official in-play betting product and they are poised for tremendous growth being on the forefront of in-play sports betting in golf. The TOUR continues to look for opportunities to innovate in new areas with a goal of engaging with fans.”
An unnamed spokesperson for bet365 had this to say about the partnership:
“The bet365 group are delighted to be working with one of the most iconic brands in global sport. Throughout this partnership with PGA TOUR, bet365 will strive to continue delivering a market leading in-play experience to our golf customers, both across our global sites and the PGA TOUR platforms.”
Last August, the PGA of Canada signed up BetRegal as the naming sponsor of the PGA Canadian Championship. BetRegal has yet to launch in Ontario.